Agenda | Tuesday, November 17
Attendees are invited to arrive any time after 12:30 PM on November 17th.
Join us for the first in-person Codebeamer Exchange ahead of Fast & Furious. This optional afternoon experience brings Codebeamer users, practitioners, and PTC experts together for deeper technical discussions, practical examples, and peer-to-peer learning focused on real-world Codebeamer challenges.
Time
Presentation
Speaker
Details
12:00pm onward
12:00 – 1:00
1:00 – 1:10
1:10 – 1:55
1:55 – 2:40
2:40 – 3:00
3:15 – 4:00
4:00 – 4:45
4:45 – 5:00
5:00 – 5:15
5:15 – 6:00
6:00 – 8:00
Arrivals
Lunch
Codebeamer Exchange Opening & Introduction
John Hennesy, VP, Technical Sales, PTC
For business champions, implementation owners, and experienced users
Codebeamer Exchange: Technical Session 1
Integrated Product Engineering (IPE) & Ignition Introduction
Hedley Apperly, VP, IPE Product Management, PTC
Explore what is new with Integrated Product Engineering, Task and Change Collaboration, and Relationship Explorer.
Codebeamer Exchange: Technical Session 2
Ignition
Hedley Apperly, VP, IPE Product Management, PTC
Introduction to PTC’s new product, Ignition, a systems engineering product architecture tool.
Networking break, coffee, & refreshments
Codebeamer Exchange: Technical Session 3
Streams– Usage Patterns Pros and Cons & how Pure Variants leverages Streams
Cletus D’Souza, Fellow Presales Technical Specialist, PTC
Learn how Streams support parallel development and version management, and when Pure Variants is the better choice for managing product configurations and variability.
Codebeamer Exchange: Session 4
Codebeamer AI - MCP Server
Brian Selvy, VP, Product Management, ALM AI
Discuss how the Codebeamer MCP Server goes beyond a simple API wrapper by providing AI with context, relationships, and traceability across your engineering data, enabling more intelligent and actionable results.
Codebeamer working groups: overview and North American participation
Mark Simpson, VP, ALM Product Management, PTC
Peer exchange, SME Q&A, and takeaways
Session leaders
Hotel check-in and refresh
Welcome reception and dinner at Top Draft at the Omni Atlanta, At Centennial Park
Agenda | Wednesday, November 18
Time
Presentation
Speaker
8:15 – 9:00am
9:00 – 9:15
9:15 – 9:45
9:45 – 10:15
10:15 – 11:00
11:00 – 11:15
11:15 – 11:45
12:00 – 12:30pm
12:30 – 1:30
1:30 – 2:00
2:00 – 2:45
2:45 – 3:00
3:00 – 3:30
3:30
3:45 – 6:00
5:30 – 8:30
Breakfast
Welcome & opening remarks
Jason Rydalch, Sales Fellow, PTC
Fred Fryer, SVP, Global ALM Sales, PTC
PTC Keynote: The fast lane to integrated product engineering and AI
Kevin Wrenn, EVP, Products, PTC
Integrated Product Engineering Demonstration
Hedley Apperly, VP, IPE Product Management, PTC
Featured customer keynote: transformation and business value
Chris Lougheed, Engineering Manager, Systems Engineering, Polaris
Will Bryant, Engineering Management, ALM, Polaris
Networking break & refreshments
Customer Integrated Product Engineering Journey
Michael Reed, Senior Manager, Configuration Control Engineering, Mitsubishi
Customer + partner integration story
Lunch
Codebeamer & Pure Variants: Better Together
Panel: The Next Exit: Moving from Fragmented Engineering to a Connected Lifecycle
Moderator: Fred Fryer, PTC
Panelist:
Will Bryant, Engineering Management, ALM, Polaris
Day-one takeaways and Porsche transition briefing
Refresh & meet in lobby for shuttles to Porsche
Shuttles depart for Porsche Driving Facility
Porsche experiences: ride-alongs, simulators, and VIP track tours , gallery tours, product specialist available
Reception & dinner at the Porsche Experience Center
Agenda | Thursday, November 19
Time
Presentation
Speaker
8:30 – 9:00am
9:00 – 9:15
9:15 – 9:45
9:45 – 10:15
10:15 – 10:30
10:30 – 11:00
11:00 – 11:55
11:55 – 12:50pm
12:50 – 1:00
1:00 – 1:45
Breakfast
Welcome, recap, and day-three priorities
Jason Rydalch, Sales Fellow, PTC
Fred Fryer, SVP, Global ALM Sales, PTC
Customer presentation: modernizing ALM and implementation outcomes
Customer presentation: connected engineering
Networking break & refreshments
Customer presentation
PTC product & R&D roadmap
Mark Simpson, VP, ALM Product Management, PTC
PTC AI overview and roadmap
Brian Selvy, VP, Product Management, ALM AI
Closing remarks, Q&A, and wrap up
Lunch & departures
Presenters
John Hennesy
VP, Technical Sales, PTC
John Hennesy on LinkedInMark Simpson
VP, ALM Product Management, PTC
Mark Simpson on LinkedInFred Fryer
SVP, Global ALM Sales, PTC
Fred Fryer on LinkedInJason Rydalch
Sales Fellow, PTC
Jason Rydalch on LinkedInChris Lougheed
Engineering Manager, Systems Engineering and ALM, Polaris
Chris Lougheed on LinkedInWill Bryant
Staff Acoustics and Vibration Engineer, Polaris
Will Bryant on LinkedInMichael Reed
Senior Manager, Configuration Control Engineering, Mitsubishi
Michael Reed on LinkedInHedley Apperly
VP, Integrated Product Engineering, PTC
Hedley Apperly on LinkedInBrian Selvy
VP, Product Management, ALM AI, PTC
Brian Selvy on LinkedInVenue and accommodations
Omni Hotel Atlanta at Centennial Park
Reserve your room at a special rate at the Omni Hotel in the heart of Atlanta. Our welcome reception and all presentations will be hosted at the Omni for your convenience.
Transportation will also be provided to and from the Omni to the Porsche Experience Center on November 18.
Porsche Experience Center
Attendees will have the opportunity to experience the thrill of driving in on a from the passenger seat with a professional drive coach behind the wheel. For guests who aren’t interested in getting in a car, the simulator experiences and Porsche gallery will be open to visit. After the driving experience we will enjoy a reception in the Porsche Gallery, a museum that celebrates the rich legacy of the brand.