When industrial companies grow fast, siloed data and disconnected processes expose every weak link in the product and service lifecycle.
Generac, now a global energy technology leader operating across 30+ countries, hit that inflection point when their shift to industrial customers and hyperscalers meant no middleman—service had to work flawlessly. But engineering and service were working from two different data sets with no way to know what was actually serviceable. Technicians had no visibility. Leadership had no predictability. Every wrong part order and repeat dispatch quietly eroded margin.
Rather than implement another tool, Generac treated this as an enterprise operating model challenge. They built a single, scalable service digital thread using PTC's integrated platform. Extending their strong PLM backbone in Windchill directly into service operations without creating new silos.
Learn how Generac achieved:
- Day-one service readiness for every new product launch
- Traceability and confidence from service technician back to engineering
- Reuse across the portfolio by validating service structures once
- Leadership visibility into service readiness, lifecycle costs, and predictability
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Speakers
Michael Boettcher
PLM System Administrator
Michael Boettcher is an Engineering Systems Administrator at Generac Power Systems specializing in Product Lifecycle Management (PLM), enterprise engineering systems, and digital transformation initiatives. He leads and supports strategic programs including Windchill modernization, BOM transformation, Service Digital Thread, and engineering process standardization. Michael works across engineering, IT, manufacturing, service, and business teams to improve system integration, data governance, and operational efficiency. He is responsible for Windchill administration, authentication architecture, workflow optimization, and enterprise application support. Known for his strong technical expertise and process-driven approach, he helps drive scalable solutions that support Generac's global engineering organization. Michael is also focused on growing as a technology leader, mentoring others, and advancing engineering systems strategy across the enterprise.