AI in Focus Executive Series

Turning AI Innovation into Business Impact Across the Product Lifecycle
March 12th, 2026 l 11 AM EST

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A focused series on how AI delivers impact across the product lifecycle


AI in Focus is an ongoing series for leaders and practitioners shaping product, service, IT, and operations — whether you’re setting direction or evaluating what’s possible today.

Join PTC’s leaders, partners, and product experts for a high-impact series in three chapters exploring how AI moves from strategy to execution across the product lifecycle.

The sessions are followed by on-demand, product-focused episodes showcasing the latest AI innovation across the PTC portfolio.

What to Expect:

  • A clear leadership perspective on PTC’s AI strategy, priorities, and long-term direction
  • Practical insight into how AI is embedded across PTC products and applied in real customer workflows
  • On-demand access to product-specific AI sessions highlighting the latest innovation across ALM, CAD, PLM, and SLM

Register once to access the live strategy sessions and unlock the library of on-demand, product-focused AI content — available on your schedule.

Hear from the people defining PTC’s AI strategy and building AI directly into our products

Neil Barua

CEO, PTC

Neil Barua is the President and Chief Executive Officer of PTC.

Neil’s career spans more than 23 years across global operations, financial, and executive positions. Prior to joining PTC, Neil served as CEO of ServiceMax and transformed the company into a recognized leader in field service management. When PTC completed its acquisition of ServiceMax in January 2023, Neil led PTC’s Service Lifecycle Management business and joined PTC’s executive leadership team. Neil became CEO of PTC on February 14, 2024.

As CEO, Neil focuses on PTC’s global business strategy, customer experience, and company culture.

Previously, Neil served as an operating partner at Silver Lake, a global leader in technology investing. Earlier in his career, Neil was CEO of IPC Systems, a global provider of specialized technology solutions for the financial services community.

Neil resides in the Boston area with his family. He earned his Bachelor of Science from NYU. Neil serves on the board of directors of Streetwise Partners.

Jon Stevenson

Executive Vice President and Chief Product Officer, PTC

Jon Stevenson is Executive Vice President, Chief Product Officer at PTC, where he is responsible for the strategy, development, and delivery of PTC’s Digital Thread product portfolio.

Jon brings more than three decades of experience in product development, engineering leadership, and technology innovation across the CAD, PLM, AI, and SaaS domains. He previously held executive roles at Stratasys and Grab CAD and has more recently served as a board member, advisor, and investor to a variety of product development, SaaS, and AI-focused companies, including All Spice, SimScale, Duro, nToplogy, and Vention. He previously served as a Vice President in PTC’s R&D Group and as the Executive Vice President of PTC's CAD business unit.

Jon holds a B.S. in Mechanical Engineering from the University of Delaware and an M.S. in Mechanical Engineering from California State University.

Joseph June

Head of AI Strategy and ServiceMax General Manager, PTC

Joseph June leads AI innovation at PTC, where he defines how the company delivers enterprise-wide AI capabilities across its product portfolio. In this role, he focuses on establishing a consistent, scalable approach to AI that helps customers apply emerging technologies across complex, multi-system environments.

In addition, Joseph serves as General Manager of ServiceMax, where he has led the development and go-to-market of AI-powered service capabilities alongside broader product innovation. At ServiceMax, his work centers on translating platform and product strategy into real-world outcomes for manufacturers running global service operations.

Prior to PTC, Joseph held product leadership roles at Pegasystems and Oracle, building enterprise software platforms across workflow, data, and automation.

Joseph holds a degree from the University of Chicago

Christian Kelly

Strategy Managing Director- Software and Platforms, Accenture

Christian Kelly is the Strategy Managing Director of Software and Platforms at Accenture. Accenture has been a top PTC partner for many years, including recently winning PTC’s Digital Thread Partner of the Year. The Accenture-PTC partnership is focused on accelerating production innovation with AI across the Intelligent Product Lifecycle.

Christian brings more than two decades of experience as a strategy leader, across the professional services and technology domains. He previously held both consulting and leadership at Microsoft, DVC, Choiceradio.com, and SCT.

Christian holds a Bachelor’s degree from the University of Oregon and Master of Science degree from the Florida Institute of Technology.

Dirk Schart

Vice President of Portfolio Marketing, PTC

Dirk Schart is Vice President of Portfolio Marketing at PTC, where he defines the portfolio strategy, market positioning, and customer experience of PTC’s products across key industries.

Before joining PTC, Dirk held senior leadership roles across startups, scale-ups, and global technology companies. His experience includes serving as CMO of enterprise software startup RE'FLEKT in Silicon Valley, where he built the go-to-market strategy, brand, and U.S. business from the early stages through a successful exit. At Hyperloop, Dirk helped shape disruptive product innovation and built the company’s SaaS business from the ground up.

Dirk holds a Master of Science degree from Danube University and a Bachelor of Science in Business Administration from the University of Applied Sciences in Pforzheim, Germany.

Learn how AI is embedded into PTC products today- and how each release moves customers closer to their AI goals

Strategy and Technical Architecture

With Ayora Berry, VP of AI Product Management

Discover how PTC helps IT and security teams scale AI with confidence by outlining a clear framework for deployment, data governance, and enterprise-grade security. Learn how AI is embedded into existing product systems and the practical considerations around deployment, scalability, data handling, and security that matter most to IT leaders.

AI in Creo

With Brian Thompson, CAD General Manager

Discover how PTC is integrating advanced AI directly into Creo to accelerate innovation, boost productivity, and reduce time to market. Learn how AI is transforming engineering challenges into opportunities and how the Advise/Assist/Automate framework is shaping the future of CAD.

AI in Windchill

With John Haller, PLM General Manager

Discover how PTC brings AI to life inside Windchill by enhancing PLM workflows with intelligence that speeds decisions, simplifies processes, and unlocks new opportunities for innovation. John Haller, General Manager of PLM, shares how Windchill AI is driving practical gains in efficiency and innovation across the product lifecycle.

AI in Codebeamer

With Enrique Krajmalnik, ALM General Manager

Discover how PTC’s Codebeamer AI transforms ALM workflows! See practical, governed AI boost productivity, quality, and compliance in requirements and testing—ideal for regulated, safety-critical industries. Watch to learn how AI is embedded natively in Codebeamer for real engineering impact.

AI in ServiceMax

With Gabriele Bodda, VP of Product Management, ServiceMax

This session explores how ServiceMax is embedding AI directly into service workflows to drive real adoption and measurable business impact. We’ll examine why many AI transformation efforts struggle, how data quality shapes outcomes, and where service organizations are finding practical value today. The discussion highlights current ServiceMax AI capabilities, customer-driven use-case priorities, and what’s next on the roadmap.

AI in Servigistics

With Steven Caldwell, Servigistics General Manager

Servigistics delivers proven, mature AI innovation with real-world impact. Join this session to see how the industry’s most trusted, AI-driven service supply chain solution delivers the highest benchmarked value, optimizing inventory, improving service levels, and setting the benchmark for performance.

AI in Onshape

In this session, Cody Armstrong and Darren Henry explore the current and future vision of AI in Onshape, highlighting how intelligent tools are moving beyond guidance to handle complex tasks and deliver real-time insights. Backed by its cloud-native architecture, Onshape stays at the forefront of CAD AI, rapidly delivering practical, high-impact innovations that boost efficiency and accelerate design iteration.

AI in Arena

With Kraig Clark, VP of Product Management, Arena

Join us for a look at Arena’s responsible AI for PLM, QMS, and Supply Chain Intelligence. We'll cover our governance framework, current AI-driven capabilities, and upcoming features designed to enhance productivity, quality, and decision-making. For more information, visit arenasolutions.com.

Strategy and Technical Architecture With Ayora Berry, VP of AI Product Management

Discover how PTC helps IT and security teams scale AI with confidence by outlining a clear framework for deployment, data governance, and enterprise-grade security. Learn how AI is embedded into existing product systems and the practical considerations around deployment, scalability, data handling, and security that matter most to IT leaders.
AI in Creo With Brian Thompson, CAD General Manager

Discover how PTC is integrating advanced AI directly into Creo to accelerate innovation, boost productivity, and reduce time to market. Learn how AI is transforming engineering challenges into opportunities and how the Advise/Assist/Automate framework is shaping the future of CAD.
AI in Windchill With John Haller, PLM General Manager

Discover how PTC brings AI to life inside Windchill by enhancing PLM workflows with intelligence that speeds decisions, simplifies processes, and unlocks new opportunities for innovation. John Haller, General Manager of PLM, shares how Windchill AI is driving practical gains in efficiency and innovation across the product lifecycle.
AI in Codebeamer With Enrique Krajmalnik, ALM General Manager

Discover how PTC’s Codebeamer AI transforms ALM workflows! See practical, governed AI boost productivity, quality, and compliance in requirements and testing—ideal for regulated, safety-critical industries. Watch to learn how AI is embedded natively in Codebeamer for real engineering impact.
AI in ServiceMax With Gabriele Bodda, VP of Product Management, ServiceMax

This session explores how ServiceMax is embedding AI directly into service workflows to drive real adoption and measurable business impact. We’ll examine why many AI transformation efforts struggle, how data quality shapes outcomes, and where service organizations are finding practical value today. The discussion highlights current ServiceMax AI capabilities, customer-driven use-case priorities, and what’s next on the roadmap.
AI in Servigistics With Steven Caldwell, Servigistics General Manager

Servigistics delivers proven, mature AI innovation with real-world impact. Join this session to see how the industry’s most trusted, AI-driven service supply chain solution delivers the highest benchmarked value, optimizing inventory, improving service levels, and setting the benchmark for performance.
AI in Onshape In this session, Cody Armstrong and Darren Henry explore the current and future vision of AI in Onshape, highlighting how intelligent tools are moving beyond guidance to handle complex tasks and deliver real-time insights. Backed by its cloud-native architecture, Onshape stays at the forefront of CAD AI, rapidly delivering practical, high-impact innovations that boost efficiency and accelerate design iteration. AI in Arena With Kraig Clark, VP of Product Management, Arena

Join us for a look at Arena’s responsible AI for PLM, QMS, and Supply Chain Intelligence. We'll cover our governance framework, current AI-driven capabilities, and upcoming features designed to enhance productivity, quality, and decision-making. For more information, visit arenasolutions.com.
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