Enhancing Sales and Marketing with AR Fujitsu Uses Augmented Reality to Deliver Impactful Customer Experiences



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Using ThingWorx Studio, Fujitsu created a virtual product demonstration. This interactive, 3D experience helps customers quickly gain an understanding of the product, features and available configuration options. Further, it empowers the Sales Representative to demonstrate how Fujitsu products would look in each unique customer’s environment, in real-time and at scale. These AR demonstrations help improve customer confidence, save costs and shorten sale cycles.

"With ThingWorx Studio we can provide customers with [virtual] products that have yet to be manufactured without having to send a unit to location but still have to-scale examples that you can walk around and see the information"

- Sandra Humphreys, Fujitsu

 

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