PTC Reality Lab

At PTC, Reality Lab explores how AR can transform work—from training to service. Explore experiments, lessons learned, and what immersive technology enables in industry.

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Augmented Reality Computer-aided Design (CAD) Industrial Internet of Things Product Lifecycle Management (PLM) Service Lifecycle Management (SLM)

Electronics and High-Tech Industrial Equipment

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Augmented Reality Computer-aided Design (CAD) Industrial Internet of Things Product Lifecycle Management (PLM) Service Lifecycle Management (SLM)

Electronics and High-Tech Industrial Equipment

Industrial metaverse is a emerging technology; at LiveWorx, experts - a Forrester analyst, PTC's CTO, and a client using the technology at scale - weighed in on its impact and potential.

Industrial metaverse is a blending of the digital and physical world that accelerates efficiency through engineering, manufacturing, and field service.

While the term spatial computing isn’t new, its potential impact is evolving through intersections with emerging technologies like augmented reality. Learn more.

Learn more about the PTC Reality Lab’s work on spatial analytics, and how this emerging technology puts problems into context and solutions into action within industrial spaces.

The PTC Reality Lab is exploring spatial computing in industrial environments and how augmented reality can provide the intuitive user interface at scale – architectural scale.

The industrial internet of things and augmented reality are driving the convergence of humans and machines to usher in the collaborative future of work. Learn more in this blog.

With augmented reality, creativity, a drive for new ideas – and a robot named Frida – the PTC Reality Lab is researching big ideas to solve industrial challenges.

Generative design builds on the foundation of topology optimization to produce optimal product design. Learn more about the differences between the two technologies.

PTC’s Jesse Coors-Blankenship, Senior Vice President of Technology, is driving innovation in CAD software design. Read more about generative design at PTC.