Mecalac Disrupts the Urban Construction Market

Written By: Bradley Rhoton
  • 9/28/2021
  • Read Time : 2 mins
Mecalac-900-450

In the highly competitive and demanding construction industry, it takes a lot to stand out. Keeping satisfied customers can be a heavy lift. Learn how Mecalac’s product innovations and technology investments disrupt the market achieving high customer satisfaction and maximum equipment availability.

 

Innovation is in Mecalac DNA

Mecalac is an international manufacturer of compact construction equipment for urban sites.

Known for their customer-centric approach, its versatile and compact equipment changes the way people work and sets new standards for product performance. Their wide range of excavators, wheel loaders, dumpers, backhoe loaders, rollers, and other custom equipment is designed for enhanced safety and ease of use while maximizing efficiency and minimizing environmental impact.

Regularly awarded, their success comes from a passion for innovation, their agile organization, and a customer-focus philosophy. Innovation is a key driver for the Group led by Henri Marchetta, Chairman, and Alexandre Marchetta, CEO. Creating game-changing equipment and solutions is in Mecalac's DNA.

The company is headquartered in Annecy-le-vieux, France, and operates four factories in Europe (France, Germany, United Kingdom, and Turkey) and a North America regional warehouse in Boston, Mass. (USA). More than 1,000 specialists manufacture 5,000 machines per year and distribute them globally in more than 80 countries.

Agility defines their customer-centric decision making, which focuses on bringing value to their customers. “We make quick decisions when we recognize value,” says Baptiste Ligot, Group Aftersales Manager, Mecalac.

 

Customer-Focused Aftersales Operation

Mecalac management is closely aligned with customers and dealers. They are quick to make decisions that are in the best interest of the customers and dealers. Their responsiveness has led to rapid growth, doubling the company's size in the last five years. They plan to double again in the next five years. Quickness to respond to needs is fueling this growth, and so is their investment in product innovation and technology.

Within Mecalac’s network are 220 dealers ranging from independent equipment owner-operators to large organizations like Bouyghes and Eurovia. “Our customers have high expectations of their Mecalac equipment,” said Ligot. “Downtime is expensive and frustrating. We count on superior product design and cutting-edge aftersales technology to ensure high equipment uptime. The higher the equipment uptime, the higher our customer satisfaction.”

 

Technology Investment for Aftersales

Advanced technology supports Mecalac’s innovation and is vital to maintain the pace of the company's growth, emphasizing high equipment availability and customer satisfaction.

Service was identified as an area of focus to deliver increasing value for end customers and dealers. “Service parts availability is a major driver when it comes to reducing downtime,” said Ligot.

Best-of-breed organizations use sophisticated service parts management technology to ensure service parts are available when and where needed to maintain equipment availability.

Mecalac is investing in cutting-edge technology to reduce equipment downtime, increase customer satisfaction and liberate cash flow.

Recently, Mecalac conducted an assessment of technology in the market for service parts management. “We know how important service parts management is to ensure high equipment uptime and customer satisfaction,” said Ligot. “We conducted a rigorous market assessment including many vendors. Only Servigistics offered the advanced capabilities to meet our ambitious goals.”

Mecalac is not alone in selecting Servigistics. Servigistics is the industry-leading service parts optimization solution using advanced data science to solve the most complex service supply chain challenges. Industry leaders like Kone, Metso Outotec, and Cargotec also utilize Servigistics.

“We are delighted to partner with Mecalac to optimize their service supply chain,” said Leslie Paulson, General Manager, Servigistics Business Unit, PTC. “We share a passion for innovation and a customer-focused philosophy. Working together we will see excellent results.”

PTC brings advanced technology to the table to meet Mecalac’s current objectives and has a compatible innovation platform to quickly allow Mecalac to grow into advanced connected service parts management capabilities.

Their “MyMecalac” connectivity solution was successfully launched in 2020 to follow machines around the world capturing utilization data. Using that data to improve service delivery and even product design is very valuable. “Capitalizing on utilization data, we’ll be able to extend the value Servigistics brings,” said Ligot. “Predictive maintenance is a wonderful tool to reduce downtime.”

Major Growth Transformation

Mecalac is thriving during a major growth transformation. Their focus on innovative product designs is disrupting the market for urban construction. Ensuring equipment and parts availability using cutting-edge service parts optimization technology will strengthen customer and dealer satisfaction and help them build a sturdy foundation for significant growth and prosperity.

Servigistics delivers maximum value

Servigistics innovations in artificial intelligence, machine learning, big data, and IoT will optimize your service supply chain and unleash the full potential of your service business.

Tags:
  • Service and Parts
  • Servigistics
  • Industrial Equipment
  • Digital Transformation

About the Author

Bradley Rhoton

Bradley Rhoton is the Marketing Manager for the Servigistics Business Unit at PTC. He leads and organizes the Servigistics client affinity group organizations and facilitates best practice sharing and knowledge transfer between PTC, PTC clients and industry thought leaders. For 13 years he has worked closely with Servigistics clients to help capture their service program accomplishments and share their success stories.