“Great leaders don’t tell you what to do they show you how it’s done.” – Anonymous
In IDC Corporation’s new research report, “IDC MarketScape: Worldwide Retail Brand Product Innovation and PLM 2016 Vendor Assessment”, they named PTC as a leader in the Retail Product Lifecycle Management (PLM) industry along with 11 other vendors. The report examined the capabilities and strategies of the 12 vendors and noted that all had a significant retail brand market presence, continuous growth and a wealth of experience and best practices to share with retail brands.
"The bar has been reset for excellence in retail brand product innovation and PLM platforms. Today's best-in-class capabilities enable the digital transformation of product innovation...to optimize responsiveness to customers and suppliers.” - Leslie Hand, vice president, IDC Retail Insights.
The IDC MarketScape report explains how the retail market for PLM software is growing rapidly and how a PLM solution can assist retail brands during this period of growth and transformation. When used appropriately, PLM processes and software can help retailers generate better ideas, manage product pipelines, design more efficiently, and collaborate across functional, organizational and geographical boundaries.
There are numerous market factors driving the popularity and need for retailers to adopt a PLM solution and they are:
The task of choosing the best Retail PLM solution for your organization should not be taken lightly and IDC recognized that. The report also provides a guide on what to look for when trying to decide on a PLM vendor. Things to keep in mind are:
Overall, this report is a great resource for both retailers and consumers. The research and analysis completed in the process of developing it reflect how a technology buyer today would evaluate vendor capabilities, with an eye on how the company is digitally transforming to continue to satisfy customer needs. PTC’s FLexPLM® PLM Solution is happy to have been recognized by IDC as a leading product innovation and PLM platform.
To learn more, download the full report Now!
LaCrystal Robinson is known for her stellar work ethic, scrappy demeanor, and love for people, and she considers herself the epitome of a millennial business marketing professional. She believes that good communication is essential to building long lasting relationships therefore she has dedicated her career to connecting with customers via various innovative marketing avenues. She has experience in technology marketing, social media, project management, communications marketing, database marketing, public relations, advertising, event planning, leadership development, sales, networking, and public speaking.