Mio Selects PTC FlexPLM to Accelerate Product Development

Written By: Blake Simms
  • 10/19/2022
  • Read Time : 3 min

We're delighted to announce that Mio, a leading Swedish multi-category retail chain for furniture and home furnishings, has become one of the latest companies to select our market-leading FlexPLM solution. With a rich history in interior design spanning nearly 60 years, Mio has over 70 physical stores in Sweden in addition to a strong and growing eCommerce presence. Mio prides itself on offering modern, quality, and affordable furniture.

Prior to selecting PTC, Mio surveyed the global PLM market and conducted a rigorous evaluation seeking not just a best-in-class PLM platform, but a particular kind of technology partner, as Mio’s Head of Assortment, Erik Törnqvist explains:

“We wanted to work with a PLM provider who had a proven track record of supporting large and medium-sized multi-category retailers with increasing private brand market penetration to drive higher margins and revenue. It was also essential that we found a vendor whose software and services were easy to use, highly secure, and could also scale to manage the volume and complexity of products that we develop. Scalability, along with a modern, visual, and intuitive UI/UX was a top priority for our business and our users, and FlexPLM was the outright choice.”

The deployment of FlexPLM will enable Mio to develop and launch products more quickly, streamlining go-to-market processes across several categories and lines of business including: sofas and armchairs, beds and mattresses, dining tables and chairs, lighting, textiles, carpets, bath and shower, and outdoor furniture.

By moving from disparate, disconnected spreadsheets, email and other legacy systems to an enterprise PLM application, Mio will now be able to centralize critical product data, providing its internal teams with access to a single source of truth and complete visibility of all development and sourcing activities. The PLM platform also allows for more seamless and secure communication and collaboration with supply chain partners.

Speaking about the project, Bill Brewster, Senior Vice President, and General Manager of PTC’s Retail Business Unit added: “We are proud to welcome Mio to our world-class FlexPLM customer community and user base. We look forward to helping Mio optimize their product development, orchestrate their supply chain, drive private brand expansion, and support their important business initiatives to bring products to market at rapid speed.”

  • Retail and Consumer Products

About the Author

Blake Simms

Blake has an extensive international career in marketing and business development within the technology, fashion, retail and consumer products industries.

With a Degree in International Marketing Management, Strategy & Communications, Blake has worked for a variety of leading global organizations and supported them in developing and delivering their strategic vision and corporate goals.

As a Marketing Director, Blake has designed, implemented and executed both international and regional go-to-market strategies, with a strong focus on increasing brand awareness and reputation, developing acquisition/lead generation initiatives and delivering powerful sales-enablement tools.