Colleen Smith is PTC’s Global Partner Marketing Leader, where she collaborates with Strategic Technology/Services Partners from around the world, overseeing PTC’s indirect go-to-market strategy and execution. With over 30 years’ experience in the software industry working with technology and SaaS partners, Colleen has a strong understanding of the industry, technology products and market opportunities for growth.
PTC is Powering the Next Generation of Product Engineering and AI Infrastructure with NVIDIA Omniverse DSX AI Factory Platform
As products become more complex and engineering cycles accelerate, manufacturers are rethinking how design data, simulation, and lifecycle management come together. This is especially true for AI infrastructure—where billions of dollars are invested for 100 megawatts of power and larger data centers — so hardware, software, cooling, power, and systems engineering must be orchestrated and unified with precision.
That challenge is at the heart of PTC , who is bringing together their product engineering platforms with NVIDIA Omniverse libraries to enable real-time, simulation-driven collaboration across the product lifecycle.
Windchill + NVIDIA Omniverse Libraries: Real-Time Product Engineering
At the core of the collaboration is the integration of NVIDIA Omniverse libraries into Windchill, connecting PLM managed product data with high fidelity, real-time simulation.
By embedding Omniverse libraries and RTX technologies directly into Windchill, engineering teams will be able to visualize and interact with the latest, version controlled Creo design data along with multi-discipline heterogeneous CAD data inside an immersive 3D environment—without leaving the PLM system.
This approach fundamentally changes how teams will be able to collaborate:
- Engineers can explore multi-disciplinary assemblies in real time.
- Stakeholders across engineering, manufacturing, and marketing will have the ability to gain access to the same authoritative product definition.
- Decisions are made faster because simulations are driven directly from traceable PLM data, reducing rework and development risk.
Rather than treating simulation as a downstream activity, Windchill brings simulation into the flow of product engineering—where it belongs.
Windchill integrates NVIDIA Omniverse DSX for AI Factory and AI Infrastructure Design
The same capabilities are especially powerful when applied to AI infrastructure and AI factory design. AI hardware—from high performance PCBs to data center-scale systems—demands tight coordination across mechanical, electrical, thermal, and systems domains.
PTC’s integration of Windchill with Omniverse libraries enables digital twin workflows that allow teams to simulate real-world behavior of AI infrastructure using live product data managed in PLM. Engineers can evaluate cooling strategies, spatial constraints, and system level interactions long before physical prototypes are built.
This aligns closely with NVIDIA’s broader Omniverse strategy for AI factory design, which uses OpenUSD-based digital twins to plan and optimize largescale AI data centers. By connecting Windchill’s product definition with NVIDIA Omniverse DSX blueprint for AI factory digital twins, manufacturers can ensure that AI factory designs remain synchronized with evolving engineering data—supporting faster iteration and higher confidence in system performance.
In short, Windchill becomes the system of record, while NVIDIA Omniverse DSX becomes the system of insight for AI infrastructure engineering.
Creo and USD: Open Standards for the Engineering Digital Twins
A key enabler of this partnership is Creo’s support for OpenUSD, an open and extensible 3D data framework. PTC has joined the Alliance for OpenUSD, reinforcing its commitment to open standards and interoperability across the engineering ecosystem. And currently the plan is to add the ability to export to USD directly from Creo.
The impact will be significant:
- Design data will remain consistent across tools and teams.
- Engineers can avoid costly translation errors and proprietary lock-in.
- OpenUSD provides a common language for collaboration across CAD, PLM, and simulation platforms.
For manufacturers building increasingly complex products, this open approach is essential to scaling digital engineering initiatives.
A Foundation for the Future of Engineering
PTC is laying the groundwork for a new era of product engineering—one where PLM, CAD, simulation, and AI driven digital twins will operate as a connected system.
By integrating Windchill with NVIDIA Omniverse libraries, extending Creo’s USD capabilities, and embracing open standards, PTC is enabling manufacturers to move faster, collaborate better, and engineer with greater confidence, especially in the rapidly evolving world of AI infrastructure.