5 Reasons ThingWorx and Microsoft Azure are the Perfect Match

Written by: Greg Kaminsky
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Earlier this year, we announced a strategic partnership with Microsoft aimed at helping enterprise customers accelerate digital transformation through the IoT. One of the biggest drivers for this partnership was the ability to leverage Microsoft Azure as the preferred cloud infrastructure for deploying ThingWorx. There are many benefits to using cloud delivery for industrial IoT applications, but as a joint solution, ThingWorx and Azure have a unique set of capabilities that drive business value. These are five reasons that they make the perfect match.

1. Seamless Interaction

Joint architecture with Microsoft allows ThingWorx to interact seamlessly with Azure IoT and leverage its strong data ingestion and security features. Our custom built Azure IoT Hub Connector provides manufacturers with faster time to value and maximizes our development efforts around the functionality that’s available in Azure.

2. Data Sourcing

ThingWorx’ ability to contextualize data sourced from Azure with additional content like 3D models or engineering data provides industrial organizations with deeper insights into their smart, connected products and operations. This real-time data synthesis is key to unlocking the information needed to drive rapid industrial innovation.

3. Complementary Portfolios

Both Microsoft and PTC have portfolios that complement their respective core services to provide a more holistic solution to digital transformation. ThingWorx also integrates with Microsoft Dynamics 365 to transform field service, as well as with Vuforia Studio which can create engaging AR experiences that can be viewed with Microsoft’s HoloLens. Together, these complementary solutions form a more complete and powerful offering that aligns the strategies of two industry leaders.

4. Global Scale

Azure brings unprecedented speed, security, scalability, and global reach to ThingWorx – the pillars of digital transformation for any industrial enterprise. A strong IoT foundation is a requirement to future-proofing operations, and the scalability of Azure fortifies ThingWorx’ ability to transform the way that organizations create, operate, and service products.

5. Bi-Directional Communication to IoT Assets

Integration with Azure IoT Hub enables bi-directional communication to millions of IoT assets, meaning that individual smart, connected products can both send and receive actionable messages in a reliable and secure fashion. This opens the door for automation, remote monitoring, energy management, and more.

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Tags: CAD Industrial Internet of Things Industrial Equipment Oil and Gas Digital Transformation

About the Author

Greg Kaminsky Greg Kaminsky is a Senior Brand Marketing Manager at PTC based in Boston, Massachusetts. He focuses on sharing customer innovation stories and exploring how digital transformation helps product companies become more sustainable and efficient. With a background in marketing, video, and content creation, Greg is inspired by examples of people and technology that are pushing the boundaries of cutting edge. Outside of the office, Greg also enjoys volunteering and finding ways to positively impact the community as part of PTC's global ambassador group, Green at PTC.

Follow Greg Kaminsky on LinkedIn: https://linkedin.com/in/gkaminsky