COVID-19 Hero: Ralph Lauren Pivots to Produce Face Masks & Isolation Gowns

Written By: Stacy Thompson
  • 4/7/2020
  • Read Time : 2 min
Ralph Lauren COVID-19 hero

For more than 50 years, the Ralph Lauren brand has been a global leader in the design, marketing, and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands, and international markets – constituting one of the world’s most recognized families of consumer brands.

During the COVID-19 crisis, however, the global population is adapting to a new normal. With no vaccine for the virus, companies across sectors – industrial, aerospace, automotive, medical, retail – are banding together to produce medical supplies to fight the pandemic. 

Ralph Lauren is no exception. Pivoting from retail operations to produce 250,000 face masks and 25,000 isolation gowns, Ralph Lauren is pledging support of its teams, partners, and communities around the world. The fashion house is also donating $10 million to various charities, including the World Health Organization COVID-19 Solidarity Response Fund, to assist with its response to the coronavirus outbreak.

Ralph Lauren, Executive Chairman and Chief Creative Officer, said in a statement: "At the heart of our Company, there has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for one another.”

“We believe that no matter who you are or where you are from, we are all connected,” said Lauren. “That is why we are taking significant action to help our teams and communities through this crisis.”

Many thanks to Ralph Lauren for their tireless efforts in fighting the COVID-19 pandemic. Our gratitude is endless.

Have a COVID-19 Hero you would like to nominate? Please reach out to Alexa Rice with details.

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About the Author

Stacy Thompson Stacy Thompson is the Director of Corporate Content Marketing at PTC. She has more than a decade of experience in content, SEO, and social media development, B2B and B2C communications, demand generation campaigns, and analytics/content measurement. She is also a Professor of Content Strategy in Kent State University’s User Experience Design Master’s program.