Customer Success: Austin Dillon Wins Coca Cola 600

Written By: Cat McClintock
  • 5/31/2017

In case you missed it, over Memorial Day weekend, Austin Dillon drove the No. 3 Dow Salutes Veterans Chevrolet SS to Victory Lane at the Coca-Cola 600 at Charlotte Motor Speedway. Not only that, he won in dramatic fashion, having saved just enough fuel to make it to the end of the grueling 600-mile race. (We’re going to call that great talent meets good engineering and design.)

The race was Dillon’s first-career Monster Energy NASCAR Cup Series victory. Dillon won rookie of the year in the Camping World Truck Series in 2010, the Truck Series championship in 2011, the Nationwide Series championship in 2013, NASCAR Rookie of the Year in 2012.

  Number 4 for the win

Austin Dillon cruises to the Victory Lane at the Coca-Cola 600 at Charlotte Motor Speedway. ©Harold Hinson Photography

If you’re not familiar with NASCAR, Dillon is a big deal. And so was the race and his win. The Coca-Cola 600 is an annual 600-mile Monster Energy NASCAR Cup Series points race and it’s also the longest race on NASCAR's schedule.

“What a weekend,” said Ashley McCluney, in a letter to the Creo team. McCluney is senior manager, partnership marketing, Richard Childress Racing (and sponsor of Dillon’s car). “It was so great to get the No. 3 back in Victory Lane! We are thankful for all that you do to support RCR, as this win could not be possible without great partners like you.”


  Winners circle at Coca Cola 600

After a grueling 600-mile race – and riding on fumes – Austin Dillon celebrates with his crew. ©Harold Hinson Photography

The Creo Connection

Richard Childress Racing (RCR), a PTC customer, is one of the largest and most storied organizations in NASCAR competition. RCR currently fields three teams in the NASCAR Cup Series and five teams in the NASCAR XFINITY Series.

Dillon with trophy and PTC logo on his hat

Creo No. 1? Well, we did have some part in the race, but not as much as Coke did. Congrats to Creo customer Richard Childress Racing. ©Harold Hinson Photography

For years we’ve been proud to say that RCR’s cars are designed and developed using Creo. From chassis, suspension mechanisms and structural analyses for critical components such as spindles, lower control arms and seat belt mounts are performed using Creo. RCR engineers and designers use Creo to make changes without requiring the programmer to reprogram the entire part and can save valuable time during the development of the car. (Sound familiar?)

 PTC logo on Dillon's hat

Behind every race winner, whether that’s NASCAR, or beating deadlines, there’s one theme: sportsmanship, great design and better engineering. Our congratulations to Richard Childress Racing on their big win. Here’s to more cool, fast designs and more wins.

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About the Author

Cat McClintock

Cat McClintock edits the Creo and Mathcad blogs for PTC.  She has been a writer and editor for 15+ years,  working for CAD, PDM, ERP, and CRM software companies. Prior to that, she edited science journals for an academic publisher and aligned optical assemblies for a medical device manufacturer. She holds degrees in Technical Journalism, Classics, and Electro-Optics. She loves talking to PTC customers and learning about the interesting work they're doing and the innovative ways they use the software.