Coray is the Director of GSI Partner Marketing at PTC, based in London, UK. She has led Analyst Relations and Corporate Communications within PTC’s marketing organization. Prior to PTC, Coray ran Industry Relations at CRM startup Creatio, overseeing investor, analyst, and PR engagement. She began her career in financial services as an equity sales trader at Needham & Co. in New York, covering Industrials, including PTC, from an investment perspective.
PTC Achieves Major Ecosystem Readiness Milestone Following Strategic India Certification Tour
PTC’s ability to support customers, scale delivery, and drive long-term growth is powered by two critical engines: a strong direct sales organization and a robust, execution ready partner ecosystem.
The PTC Partner Ecosystem, consisting of global system integrators, channel resellers, technology partners, and hyperscalers, enable PTC to capture demand at scale, while ensuring customers receive credible advisory guidance and successful implementations worldwide. This partner driven execution model is increasingly imperative as enterprises face rising global pressures, unpredictable market headwinds, and an accelerating urgency to modernize and digitalize with AI.
This reality is precisely why PTC has made partner readiness a strategic priority. The company has invested in dedicated ecosystem leadership with the appointments of Kim King, Chief Partner Officer; Kevin Brooks, Vice President of Global System Integrators; and Neal Hagermoaser, Vice President of Technical Alliances, while accelerating certification, enablement, and go‑to‑market alignment across its partner network.
India as a Strategic Engine for Global Execution
PTC’s first System Integrators partner certification tour in India represents a major milestone in this strategy, reinforcing the company’s commitment to scaling business operations in the region while expanding global delivery capacity.
India is core to the success of PTC’s ecosystem, serving as both a regional growth market and a global hub for advisory expertise, innovation, and delivery scale. By expanding its network of certified, execution‑ready partners in the region, PTC is bringing industrial digital transformation solutions to market faster, more consistently, and at greater scale.
This investment also supports PTC’s growth objectives in India following the appointment of the company’s new General Manager. Building a deeper, certified partner ecosystem ensures that regional growth ambitions are matched by execution capability, so partners can support local customers while contributing meaningfully to global programs and position India as a strategic hub for market expansion and global solution delivery.
Elevating Partner Readiness to Meet Market Demand
The certification tour focused on advancing partner capability to:
- Advise enterprise customers on modern digital and AI‑enabled industrial architectures
- Deliver integrated engineering and enterprise solutions across PLM, ALM, and the digital thread
- Support sales activation and demand generation with solution led credibility
- Scale delivery models to meet growing global customer demand
Program highlights include:
- 554 Total attendees
- 277 Attendees in Bangalore
- 277 Attendees in Pune
- 651 Total Exams Administered
- 326 in Bangalore
- 325 in Pune
- 30 Partner Organizations Sat for Exams
- 6 Channel Partners
- 13 GSIs
- 11 RSIs
- 2 RSI Partners Achieved Full Organization Delivery Readiness
Why This Matters for Partners: Real Outcomes for Global Enterprise Customers
This milestone does not solely represent PTC’s propensity to scale: it’s also about enabling partners to grow high value advisory and delivery services.
Readiness certification helps partners expand services in PTC’s industrial engineering portfolio and strengthen customer relationships. As partners add capabilities across industries and solution areas, they can better support customers with credible guidance, faster time to value, and consistent execution.
Stronger partner readiness benefits the entire ecosystem by helping PTC and its partners capture demand, scale delivery, and deliver best-in-class outcomes for customers navigating digital transformation and AI adoption.
Achieving Global Partner Delivery Readiness
Achieving Global Partner Delivery Readiness
“Partner readiness starts with technical confidence. This tour ensures partners can design, architect, and deliver integrated PLM, ALM, and digital thread solutions in real enterprise environments. By investing in deep technical enablement, we’re building an ecosystem that can execute complex, AI‑enabled transformations with consistency and quality worldwide.”
Reinforcing a Long‑Term Commitment to Ecosystem Led Growth
The success of PTC’s India certification tour underscores the company’s long-term commitment to building a high-performance, execution-ready partner ecosystem. Under new leadership, PTC continues to expand, enable, and invest in its ecosystem, ensuring partners are equipped to scale advisory services, grow delivery capacity, and best support shared customers worldwide.
Scaling Customer Impact Globally – Together
“This certification tour is about growth through execution. As demand accelerates, partners need to engage early, co‑sell with credibility, and deliver at scale. Strengthening partner readiness directly expands our ability to capture larger, more strategic opportunities and turn demand into sustained revenue growth.”
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