About this author

Wendy Tai is a Director of Product Marketing at ServiceMax, a PTC technology, and a regular webinar speaker and writer on field service topics. Wendy joined ServiceMax in 2021, and works closely with product management, marketing, and partner teams to define the vision, shape the go-to-market, and communicate the capabilities of the ServiceMax platform. Wendy has more than a decade of experience managing product marketing for software and emerging technologies at both startups and large corporations, such as Adobe Systems and Hewlett-Packard. Wendy holds a BA in Communications from the University of California, Berkeley.

This author writes about... Field Service Service Optimization Remote Service Service Parts Service Revenue Digital Thread Asset Centricity Customer Experience Digital Transformation SaaS

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This author’s blogs

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Application Lifecycle Management (ALM) Augmented Reality Computer-aided Design (CAD) Engineering Calculations Enterprise Asset Management (EAM) Industrial Connectivity Industrial Internet of Things Product Lifecycle Management (PLM) Service Lifecycle Management (SLM)

Aerospace and Defense Automotive Electronics and High-Tech Energy and Resources Industrial Equipment MedTech Retail and Consumer Products Software and Technology

Additive Manufacturing Agile Artificial Intelligence Asset Centricity BOM Management Closed-Loop Quality Cloud Native Connected Devices Customer Experience Digital Thread Digital Transformation Digital Twin Education Engineering Collaboration Enterprise Collaboration Field Service Generative Design Increase Manufacturing Productivity Industrial Skills Gap Industry 4.0 IT/OT Convergence Life at PTC Math Software Model-Based Definition Predictive Analytics Predictive Maintenance Product Line Engineering PTC Reality Lab Regulatory Compliance Remote Service Requirements Management Risk & Test Management SaaS Service Optimization Service Parts Service Revenue Simulation Software Development Sustainability Technician Efficiency Training Variant Management

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Application Lifecycle Management (ALM) Augmented Reality Computer-aided Design (CAD) Engineering Calculations Enterprise Asset Management (EAM) Industrial Connectivity Industrial Internet of Things Product Lifecycle Management (PLM) Service Lifecycle Management (SLM)

Aerospace and Defense Automotive Electronics and High-Tech Energy and Resources Industrial Equipment MedTech Retail and Consumer Products Software and Technology

Additive Manufacturing Agile Artificial Intelligence Asset Centricity BOM Management Closed-Loop Quality Cloud Native Connected Devices Customer Experience Digital Thread Digital Transformation Digital Twin Education Engineering Collaboration Enterprise Collaboration Field Service Generative Design Increase Manufacturing Productivity Industrial Skills Gap Industry 4.0 IT/OT Convergence Life at PTC Math Software Model-Based Definition Predictive Analytics Predictive Maintenance Product Line Engineering PTC Reality Lab Regulatory Compliance Remote Service Requirements Management Risk & Test Management SaaS Service Optimization Service Parts Service Revenue Simulation Software Development Sustainability Technician Efficiency Training Variant Management

Is your equipment a ticking time bomb? Discover what proactive maintenance can do to keep things running smoothly (and your customers happy). Read more about the power of proactive maintenance.

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Discover actionable insights at ServiceMax Connect, where global service professionals gather to innovate and collaborate in field service technology.

Learn about the latest innovations in field service with the latest ServiceMax updates

Explore our latest updates to ServiceMax Core. Learn the all of the new functionality and features. Get the most out of your field service.