About this author

Robert Farrell is President of Farrell MarCom, LLC, a marketing communications consultancy specializing in engineering and manufacturing technologies. With decades of experience spanning the full product development lifecycle, he helps organizations communicate complex technical value, strengthen their brands, and connect with both technical and executive audiences.

Robert is also a co-founder of Revolution in Simulation (Rev-Sim.org), an industry initiative promoting the democratization of simulation and digital engineering practices, including the expanding role of artificial intelligence in mechanical engineering and simulation workflows.

This author’s blogs

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Application Lifecycle Management (ALM)

Augmented Reality

Computer-aided Design (CAD)

Engineering Calculations

Enterprise Asset Management (EAM)

Industrial Connectivity

Industrial Internet of Things

Product Lifecycle Management (PLM)

Service Lifecycle Management (SLM)

Aerospace and Defense

Automotive

Electronics and High-Tech

Energy and Resources

Industrial Equipment

MedTech

Retail and Consumer Products

Software and Technology

Additive Manufacturing

Agile

Artificial Intelligence

Asset Centricity

BOM Management

Closed-Loop Quality

Cloud Native

Connected Devices

Customer Experience

Digital Thread

Digital Transformation

Digital Twin

Education

Engineering Collaboration

Enterprise Collaboration

Field Service

Generative Design

Increase Manufacturing Productivity

Industrial Skills Gap

Industry 4.0

IT/OT Convergence

Life at PTC

Math Software

Model-Based Definition

Predictive Analytics

Predictive Maintenance

Product Line Engineering

PTC Reality Lab

Regulatory Compliance

Remote Service

Requirements Management

Risk & Test Management

SaaS

Service Optimization

Service Parts

Service Revenue

Simulation

Software Development

Sustainability

Technician Efficiency

Training

Variant Management