Bradley Rhoton is Director of Portfolio Development at PTC, where he focuses on strategy, market development, customer engagement, and thought leadership for Servigistics and PTC’s Service Lifecycle Management portfolio.
With more than 20 years at PTC and its predecessor companies, Bradley has worked extensively with manufacturers, operators, and service organizations around the world. He works closely with customers, product leaders, industry experts, and partners to translate emerging technologies and service transformation strategies into measurable business outcomes.
Bradley has deep expertise in service parts optimization, service supply chain planning, Service Lifecycle Management, industrial AI, predictive analytics, and the digital thread. His current work includes helping shape the market conversation around the evolution from AI-assisted planning to agentic AI and increasingly autonomous service supply chain decision-making.
He also plays a leadership role in PTC’s global Servigistics customer community, facilitating collaboration and knowledge sharing among some of the world’s most sophisticated service organizations. Through customer advisory programs, industry events, executive discussions, and thought leadership, Bradley helps organizations share best practices and explore how optimization, AI, and connected service data can improve asset availability, customer experience, and service profitability.
This author’s blogs
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Explore how industrial AI, scenario planning, and human expertise support better decisions under uncertainty.
Discover why mission readiness depends on the right service parts, positioned to support operational priorities.
Discover how optimization science gives Agentic AI the foundation to improve service supply chain decisions.
Explore how Agentic AI can give service planners more time for strategic decisions and better customer outcomes.
PTC’s Servigistics solutions is the outright leader in the IDC MarketScape: AI-Enabled Service Parts Management.
AI, predictive analytics, and Servigistics are transforming defense sustainment—optimizing readiness, reducing risk, and empowering mission success.
Meet the Servigistics Technical Solutions team—2,000+ years of expertise delivering measurable service supply chain results across every major industry.
Nissan and Volkswagen excel in service supply chain performance, leveraging Servigistics to optimize aftersales and deliver standout results.
Blumberg Advisory Group names PTC the outright Leader in service parts management, citing unmatched capabilities and ROI.