About this author

Geoff Hedges is the founder and major contributor to creo.ptc.com, a CAD focused blog that’s reached over 1 million visitors since launch.

In his current role as Program Marketing Director for the PLM and ALM businesses, he is responsible for demand marketing, including developing and executing demand generation campaigns, web site experience and product launch.

Geoff has more than 30 years of experience working in the areas of CAD, PLM, and PDM software; he holds an Honors Degree in Mechanical Engineering and currently lives in Stuttgart, Germany.
This author’s blogs

This author’s blogs
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Clear Apply
Application Lifecycle Management (ALM) Augmented Reality Computer-aided Design (CAD) Engineering Calculations Enterprise Asset Management (EAM) Industrial Connectivity Industrial Internet of Things Product Lifecycle Management (PLM) Service Lifecycle Management (SLM)
Aerospace and Defense Automotive Electronics and High-Tech Energy and Resources Industrial Equipment MedTech Retail and Consumer Products Software and Technology
Additive Manufacturing Agile Artificial Intelligence Asset Centricity BOM Management Closed-Loop Quality Cloud Native Connected Devices Customer Experience Digital Thread Digital Transformation Digital Twin Education Engineering Collaboration Enterprise Collaboration Field Service Generative Design Increase Manufacturing Productivity Industrial Skills Gap Industry 4.0 IT/OT Convergence Life at PTC Math Software Model-Based Definition Predictive Analytics Predictive Maintenance Product Line Engineering PTC Reality Lab Regulatory Compliance Remote Service Requirements Management Risk & Test Management SaaS Service Optimization Service Parts Service Revenue Simulation Software Development Sustainability Technician Efficiency Training Variant Management

An essential part of product development, concept design typically makes up the first design step and helps stakeholders visualize the solution early in the process.

iRobot, makers of autonomous vacuum cleaners (Roomba) are quickly adapting their product development for smart, connected products.
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