Ailbhe Coughlan has worked at PTC in various marketing rolls spanning CAD, PLM, ALM to Retail, Footwear & Apparel. Currently, in the role as Director of Demand Generation for IoT, Ailbhe works on many projects that span IoT for Manufacturing and Service. She working closely with segment leaders, regional marketing and account champions as well as delivering input from strategic subject matter experts as part of campaign execution to drive demand. Her prime goal is to support IoT stakeholders by working on internal and external content that can be used in customer webcasts, podcasts, video promotions, social media outreach and much more.