Ailbhe Coughlan is working for the past 14 years with PTC in various marketing rolls spanning from MCAD, PLM to Retail, Footwear & Apparel. As Head of UK Marketing, her main focus was on Product Lifecycle Management marketing, as well as, the support for the Direct and Channel Sales/Marketing organization. Since October 2012, Ailbhe has been working in a corporate marketing role, today concentrating on Application Lifecycle Management. Her main focus is on projects that support key drivers for engineering executives. Topics range from Model-Based Systems Engineering to Requirements & Validation. Presently, Ailbhe is working closely on Agile principals for product development.