O Estado da Realidade Aumentada

A tecnologia de realidade aumentada (AR) está transformando o modo como as empresas projetam, fabricam, operam e oferecem manutenção para produtos — e rápido. A série de pesquisas Estado da Inovação Industrial da PTC fornece percepções acionáveis para empresas do setor industrial que estão implantando AR. Explore as descobertas da pesquisa e veja como a realidade aumentada é usada por organizações inovadoras que estão avançando na transformação digital.

Adoção da realidade aumentada pela indústria

Que setores estão se movendo rapidamente para capitalizar com a oportunidade da AR?

Software
Software Developers
Conveyor Belt
Industrial Products
Automotive
Automotive
Education
Education
A_D
A&D
Electronics High Tech
Electronics & High Tech Hardware
Professsional Services
Professional Services
Other
Other
Life Sciences
Life Sciences

Distribuição de casos de uso de realidade aumentada por função

Como a AR está sendo aplicada para produzir resultados de negócios?

Design

Digital Design Review - 5%

Using AR to inspect and test 3D digital prototypes, complimenting traditional prototyping

Design

Collaborative Design Review - 3%

Engineers and designers use a shared view in AR to collaboratively review and develop products

Design

Augmented Design Review - 2%

Superimposing changes or design enhancements on top of a physical product or prototype

Manufacturing

Operator & Assembly Work Instructions - 6%

Overlay in-context detailed assembly and manufacturing instructions on how to perform processes, operate machinery, or assemble parts.

Manufacturing

Maintenance Work Instructions - 6%

Overlay in-context detailed maintenance instructions on how to repair and perform upkeep on complex machinery

Manufacturing

Quality Assurance - 3%

Validate production quality by comparing overlaid 3D digital CAD models to physical productions. AR also enables workers to add photos and videos to a quality assurance report

Manufacturing

Virtual Layout Planning - 3%

Production facility planning using AR to overlay, change, and validate floor layout designs

Manufacturing

Performance Dashboards & Alerts - 3%

View overlaid real-time equipment KPIs in context

Manufacturing

Safety & Security Alerts - 2%

AR provides real-time access to safety alerts and instructions during emergencies and for hazardous situations

Market And Sell

Virtual Product Companions - 7%

Augments users experience and makes the product more engaging

Market And Sell

Augmented Brand Experience - 4%

Leverage AR-enabled advertisements to create more engaging & dynamic experiences

Market And Sell

Retail Space Optimization - 2%

Visualization of floor plan layouts, changes and end cap design

Service

Service Manual & Instructions - 7%

Augmented training materials enable a faster response, decision making and increased first-time fix rate as service technicians can rapidly access information hands-free

Service

Service Inspection & Verification - 6%

Service training is more efficient, situational and realistic than traditional training through paper manuals

Service

Remote Expertise - 5%

Remote expertise (i.e. AR collaboration) bridge gap between technical experts and a lesser skilled workforce

Service

Customer Self-Service - 4%

Overlaying in-context detailed product instructions to help improve the end customer self-service experience

Service

Guided Work Instructions - 2%

Overlaying floating arrows, simple text checklist etc. to instruct means to solve a problem.

Operations

Augmented Operator Manual - 5%

Displays product operation information and instructions for product usage and simple repairs overlaid in context of the product

Head Up Display

Head-Up Display - 3%

Provides real-time access to safety alerts, maps, and other dynamic content overlaid on the user’s dashboard or line of sight

Operations

Augmented Interface - 3%

Extend the product’s means to be controlled through an augmented user interface. The augmented interface can enable the removal of physical interfaces (i.e. button)

Operations

Digital Product Extension - 3%

Overlay digital graphics and information on physical product to enhance overall customer experience

Training

Job-Specific Training - 6%

Interactive and situational training that overlays 3D instructions for job tasks and assignments enabling hands-on and traditional training to be simultaneous

Training

Safety & Security Training - 3%

Overlaying of 3D instructions on security and safety procedures to prepare employees to handle potentially life-threatening or dangerous situations

Training

Expert Coaching - 3%

Remote expert collaboration enables employees to access insights in real-time on specific job processes or tasks

Training

Knowledge Transfer - 2%

Enabling employees with remote expert collaboration to access insights in real-time on specific job processes or tasks.

Adoção da realidade aumentada no ambiente empresarial

Que funções e usuários as empresas estão focadas em capacitar com a AR primeiro?

Ambiente de implantação/hospedagem

Onde a tecnologia de AR está sendo hospedada e implantada?

On-Premises
Public Cloud
PTC Hosted

Linha do tempo esperada para entrada em operação

Quando as empresas projetam que seus pilotos de AR migrarão para a produção?

Utilização de hardware de AR

Em que dispositivos as experiências de AR estão sendo entregues?

Smartphone Smartphone
Tablet Tablet
Digital Eyeware
Digital Eyewear
Training
Other

Transforme sua empresa com a Vuforia AR

Quer saber como a tecnologia de realidade aumentada pode conduzir a transformação digital para sua empresa? Explore a plataforma Vuforia AR e leia casos de uso e a pesquisa de mercado sobre AR industrial.