PTC has undergone some changes within the past year that have increased excitement in our company’s story. One of the most substantial being the introduction of the new logo. This past week, President and CEO, Jim Heppelmann, spent some time at the beginning of his keynote explaining how the logo fuses the physical and digital world. It exemplifies the significance of the fusion of interconnected opposite forces like yin and yang, hot and cold, or day and night and how they complement one another. That fusion is a continuous theme. He continued on to say that IoT and AR are necessities to one another, however CAD and PLM are the “match makers” that fuse them together. In fact, Jim went on to declare that: “IoT is PLM”.
If you want to be an IoT company, you need PLM. PLM enables organizations to transform their products from not smart and disconnected to smart and connected. With PLM, you are able to make that first tentative step on your transformational journey to an IoT future. It provides the foundation for your Digital Engineering Journey allowing you to accomplish a multitude of things whether it be: organizing a universal data access point for all product stakeholders, designing products, building custom data streams, or even creating a Digital Twin of your product to better decision making processes.
In fact, PTC’s Digital Engineering Transformation Journey was a highlight of the event with highly attended sessions such as Kevin Wrenn’s “Digital Engineering Transformation Journey and You”. During the session, he outlined how your organization can prepare for the changes that the IoT era is going to bring to your industry.
Another well attended session outlined how E.Go Life used outcome based design and predictive analytics to radically change the approach to design, validate and produce lightweight cars for everyday use. In the past, PLM ceased to exist once a product left the factory. Companies lost visibility—the story of the product ended there so to speak. However, this session demonstrated how the Digital Engineering Journey moves beyond this. The E.Go car redefines electric cars by being an affordable, light-weight, fashionable, smart-connected product. And it continues to be managed with real-time traffic optimization via vehicle-to-infrastructure (V2I) and vehicle-to-vehicle (V2V) communication even after it leaves the factory.
Many PTC employees are already beginning their engineering transformation and have embraced the title of “Connected Engineer”. At our booth on Xtropolis, we asked some of our attendees how their products are changing the world. The stories we heard were inspiring.
You can check out all of the videos by following #ConnectedEngineer on Twitter.
In his keynote, Jim stated that “PTC might be the only company to have the heritage and vision to see the new possibilities available”. We are a company of experience and innovation, but we also are driven by passion and that’s what keeps our story going. Overall, LiveWorx ’17 added another exciting chapter of our story. Thank you to everyone who made it possible. See you back in Boston next year - June 17th-20th, 2018!