Overcoming Organizational Change Management Challenges
In this roundtable discussion, Jeff Zemsky, VP of Product Management at PTC, is joined by Eric Horn, PLM & Digital Transformation Practice Lead, and Viktor Sinzig, Director of Customer Adoption at PTC, to explore the critical aspects of successful PLM adoption.
The conversation focuses on securing buy-in from stakeholders, understanding what true adoption looks like, effectively selling PLM within teams, and overcoming user resistance. The experts share insights on involving advocates, the importance of organizational change management, and strategies to communicate and incentivize the benefits of PLM adoption.
Through real-world examples and best practices, the discussion emphasizes the importance of aligning incentives, building support, and tailoring change management approaches to different levels within the organization. These strategies are crucial for achieving business objectives and driving digital transformation.
Meet our speakers!
Jeff Zemsky,
Vice President of Product Management
PTC
Eric Horn,
PLM & Digital Transformation Practice Lead
Element Consulting Group; Formerly Microvention & Solar Turbines
Viktor Sinzig,
Director, Global Customer Adoption and Solutions
PTC