Michael M. Campbell EVP, ThingWorx Platform, PTC

Michael M. Campbell

Executive Vice President, ThingWorx Platform, PTC


Michael (Mike) Campbell is Executive Vice President, ThingWorx Platform at PTC. In this role, Mr. Campbell leads Product Strategy and Product Management for the ThingWorx Industrial IoT Platform, including Industrial Connectivity, Analytics, Application Enablement, Utilities and the Human/Platform Interface (ranging from desktop to mobile to Augmented Reality experiences). 


Since joining PTC in 1995, Mr. Campbell has held various positions managing product development, product strategies and entire software businesses. Most recently, he served as the Executive Vice President, Vuforia Studio responsible for the overall business strategy, and delivery of capabilities that democratize Augmented Reality in the Industrial Enterprise, by allowing enterprise content creators and IoT Solution builders to quickly and easily create augmented reality experiences.

As Executive Vice President and General Manager of PTC’s CAD Segment Mr. Campbell provided organizational leadership and financial management of PTC’s CAD market segment including market analysis, solution definition, solution marketing, and strategic business and customer development activities. Mr. Campbell previously served as the Divisional Vice President of product development for the Creo design and visualization family of products, responsible for overseeing R&D and Product Management activities, including product strategy, requirements definition, software product delivery and quality. Prior roles encompass R&D and Product Management of the Arbortext product family and the Product Management of PTC’s desktop products, including creation, improvement, competitiveness and quality of Pro/ENGINEER, CoCreate and PTC Mathcad. Prior to joining PTC, Mr. Campbell worked at GTech in the construction and redesign of prototype units.

Mr. Campbell has spoken at various IoT, product development and manufacturing industry events on topics such as Augmented Reality (AR), AR experiences in Industrial Enterprise, innovative product design, mechanical design and CAD/CAM software development.


Mr. Campbell attended Boston University where he earned a bachelor’s degree in mechanical engineering. He remains active in the Boston University community and serves as an Industry Advisor to the College of Engineering’s Engineering Product Innovation Center (EPIC).