1. Make PLM the home of all product information, from sketches to patterns to fabrics and trims.
2. Systematically capture data from outside sources to sense and respond to real-time trends reflecting the consumer’s voice. These sources can include social media, entertainment red carpet reports, the fashion press — anywhere there is buzz that can be quantified into trends about colors, hemlines, any style preferences.
3. Use 3D virtual sampling for rapid prototyping and consumer testing.
4. Capture and analyze consumer feedback from both traditional focus groups and digital forums.
5. Use augmented reality (AR) and virtual reality (VR) to visualize new styles before samples are ever made and enhance visual merchandise plans for stores.
6. Implement AR to conduct quality checks, overlaying digital holograms of target specifications over physical samples.
7. Leverage real-time consumer feedback from the retail dressing room and point-of-sale register to activate quick-turn replenishment, make course corrections and gain actionable insights for ongoing development.
Adding any one of these seven action items to your plan-and-create processes can accelerate the creative process. “One of the biggest ways fashion businesses can leverage PLM to react to trends is clearly to use it to help reduce time to market,” says Sonia Parekh, senior manager, retail, with consulting firm Kalypso.
They also can inspire and inform the creative process for optimal sales and brand building.Read Part 1 of the Connected PLM Series HERE and learn how you can leverage connected PLM to develop truly trend-driven fashion.