We’re off to a new year, and the tech predictions are rolling in! As we shared in our last post, artificial intelligence (AI) is expected to play a bigger role for retailers. But what else is on tap?
Tech Prediction:Digital-physical walls break down. “By 2019, 40 percent of retailers will have begun significant workforce transformation to meet growing pressure to deliver a resonating omnichannel customer experience by breaking down digital-physical engagement silos,” said IDC Retail Insights. Likewise, Forrester Research predictsthat in 2018 digital and physical touchpoints “must work together flawlessly — yet also do what each touchpoint does best on its own. And organizations must remove silo shackles to unify disparate data to develop deep customer insights.”
PLM’s Role: The truth is, silos affect many departments and functions, from design and development to store operations. And all of these barriers need to come down. Strategies to eliminate digital-physical “walls” in product development are just as important as projects to create a seamless customer experience. But how to get started? The tools may be more accessible than you think. You can use a product lifecycle management (PLM) platform to digitally connect internal stakeholders and external value chain partners, regardless of geographic location. Consider the boost to morale, efficiency and speed to market if 2018 became the year to finally escape from the email morass and spreadsheet jungle? Imagine your team connected to a cloud-based PLM platform, referencing a single version of the truth for all product data, moving together much faster to act on market trends. Picture yourself converting time-consuming physical processes, such as sample making, into faster digital steps.
Explore more from IDC in their PLM MarketScape report. Get your copy now!
Blake has an extensive international career in marketing and business development within the technology, fashion, retail and consumer products industries.
With a Degree in International Marketing Management, Strategy & Communications, Blake has worked for a variety of leading global organizations and supported them in developing and delivering their strategic vision and corporate goals.
As a Marketing Director, Blake has designed, implemented and executed both international and regional go-to-market strategies, with a strong focus on increasing brand awareness and reputation, developing acquisition/lead generation initiatives and delivering powerful sales-enablement tools.