From Big Data to Smart Data to Deliver Superior Customer Value Digitization, connectivity and transformation find their way into today’s companies. How does this affect service divisions and technicians? How can companies make profit adopting such digital trends whilst offering their customers added values at the same time? Trends, challenges, added values understood – but how to implement? ISLA, Heidelberger Druckmaschinen AG and PTC discussing today’s challenges of service organizations during digital transformation.