On-Demand: MIT Sloan Management Review Connections Webinar Replay

Augmented reality (AR) and the Internet of Things (IoT), two technologies with enormous value, have emerged as leading technologies, particularly during the COVID-19 crisis. According to new research by BCG and PTC, more than 80% of companies that are using IoT also use, or are considering using, AR to optimize business operations and reap financial benefits. The survey of over 200 executives identified IoT-AR adoptions that are expected to accelerate; companies not experimenting with this joint strategy risk being left behind by the competition.

Combining IoT and AR to improve productivity, reduce costs, and increase profits.

In this MIT Sloan Management Review Connections webinar replay, Vladimir Lukic, BCG Managing Director and Partner, and Craig Melrose, PTC Executive Vice President of Digital Transformation Solutions, describe how companies can use the powerful IoT-AR combination to improve productivity, reduce costs, and increase profits.

In this webinar, you will learn:

  • Examples of where both AR and IoT enable business continuity and transformation
  • How AR helps unlock the value in data generated by IoT devices and components.
  • How to develop an effective IoT-AR strategy with an eye toward value and cost.
  • Which 5 attributes define the “sweet spot” for IoT-AR solutions deployment.
  • How over 200 companies are deploying IoT and AR together for visualization, diagnosing issues and taking action.
  • How to manage the risks of and IoT and AR deployment.


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