REPLAY: How to Leverage Connected Product Data to Reimagine Growth

Celli Group Breaks Down Manufacturing Innovation Silos
Original air date: June 17, 2021

Celli Group—a global company based in Italy that manufactures and services equipment for dispensing soft drinks, water, and beer—is transforming their business model and reshaping the competitive landscape in their industry. Celli Group has implemented an IoT strategy that connects them to their end customer and enables new service delivery and revenue models. They have now increased the value of that data stream by directing it to the Engineering team to increase visibility, enable building more exact digital twins and perform better simulation—all leading to more targeted product designs that better meet changing customer needs.

Learn how Celli Group implemented a model-based system using enterprise PLM as the foundation for this transformation. By leveraging an ecosystem of strategic advisors, system integrators, and technology leaders, Celli Group is:

  • Shortening design cycle time with better results
  • Enhancing customer visibility and control at the point of sale
  • Improving uptime of dispensing equipment and controlling costs
  • Increasing customer sales and sell-through of existing inventory


Cesare Schiatti
Digital Business Development Manager, 
Celli Group

Roberto Cavarero
Business & Technology Delivery Senior Manager, 

Samantha Harrison
Senior Director, Strategy and Operations, Connected Products, 

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