Industrial Equipment Manufacturer Discusses Success with Augmented Reality

Webcast Replay

Organizations of all shapes and sizes around the world are using augmented reality to save time, reduce costs, and drive better business outcomes for both themselves and their end customers. Today, industrial equipment manufacturers in particular are reaping the benefits of augmented reality through training and knowledge transfer, service-related tasks, and digital product visualization.

Watch this webcast replay to hear from Lance Brown, Global Learning & Development Director with GSI, a worldwide leader in the agricultural equipment manufacturing business, to learn how they used Augmented Reality to enhance several business processes. You will learn how Vuforia Studio allows GSI to leverage their existing CAD models in immersive AR user experiences to:

  • Reduce its training and installation time on large, complex products and systems through augmented procedural guidance
  • Resolve service issues faster and more effectively through step-by-step augmented repair instructions
  • Enable sales teams to show life-size 3D product visualizations so that customers can understand the scale of the product and how it works in their own environment



Lance Brown, Global Learning & Development Director, GSI


Matthew Sheridan,Sr. Director Go-to-Market, PTC