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Transforming Marketing & Sales with Augmented Reality

Discover how AR can increase revenue, accelerate sales cycles, and energize customer engagement

Driving Digital Transformation with AR

Industrial AR has arrived—and adoption is accelerating

While consumer-focused virtual reality (VR) has claimed the media spotlight, augmented reality (AR) has quietly been transforming enterprise business. IDC has identified an AR market value of over $20B in 2019, reaching as high as $120B by 2022—and that’s excluding consumer spending on AR. Global Market Insights has similar projections, and identifies that the lion’s share of AR investment will be driven by industrial usage; with industrial spending on AR more than double any other sector by 2024.

Key verticals benefiting from industrial AR

While AR will be making an impact across many verticals, the use of AR is currently reshaping sales and marketing in the following markets:
  • Industrial products
  • Automotive
  • Medical devices & life sciences
  • High-tech & semiconductors
  • Federal, Aerospace & Defense

Level-set: AR defined

  • Augmented reality overlays physical assets with digital information—including schematics, instructions, annotations, and performance and condition status.

  • AR is experienced across a range of videoenabled hardware, from touchscreen mobile devices to purpose-built wearable headsets.

  • AR software provides several key functions, including target recognition which identifies and locks onto the correct physical assets, the projection of data overlays, and in some cases, the integration of real-time data