The Promise of Augmented Reality AR will dramatically change our lives by merging our physical and digital worlds

Augmented Reality is already impacting our daily lives through our smart phones and touch screen devices. However, technology has placed us on the precipice of massive, life-changing advancements in AR.

Tom Mainelli of IDC will walk you through the conditions that are making these changes possible, and how AR will change the world as we know it — for both consumers and manufacturers.