Vuforia Engine Pricing: The Right Plan to Build Your Vision

Vuforia Engine is the leading augmented reality software chosen by almost one million developers worldwide. Find your plan below.
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VuforiaPricing-PRO
You need a Pro License for your application.
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Does the company* who will own the application make over $10 million a year in revenue?

*If you are an agency or developer, this would be your client.

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You need a Pro License for your application.
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Do you plan to use our cloud recognition services for Image Targets?

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Do you plan to have over 100,000 images in the cloud with that will be recognized over 10,000 times a month?

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You need an Pro License for your application.
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VuforiaPricing-Cloud
You need a Basic + Cloud License for your application.
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VuforiaPricing-Basic
You need a Basic License for your application.
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Does the company who will own the application make over $10 million a year in revenue?

*If you are an agency or developer, this would be your client.

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VuforiaPricing-PRO
You need a Pro License for your application.
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cloud
Do you plan to use our cloud recognition services for Image Targets?

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Do you plan to have over 100,000 images in the cloud with that will be recognized over 10,000 times a month?

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VuforiaPricing-PRO
You need an Pro License for your application.
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VuforiaPricing-Cloud
You need a Basic + Cloud License for your application.
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You need a Basic License for your application.
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You need an Academic License for your application.
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Pro

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Agency Package

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Includes 5 short-term licenses

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Basic + Cloud

$99 per month*

*Not available in China

Buy

Basic

$42 per month*

*Billed annually at $504

Buy

Academic

$3,000+ per year

Contact Us

Advanced features and functionality with an optional cloud database.

Required for all companies making more than $10 million a year in revenue. If you are an agency or developer this limitation applies to your client.

Pro

Call for pricing

Contact Us

Agency Package

Call for pricing

Includes 5 short-term licenses

Contact Us

Basic + Cloud

$99 per month*

*Not available in China

Buy

Basic

$42 per month*
*Billed annually at $504

Buy

Academic

$3,000+ per year

Contact Us

Powerful markerless and marker-based AR functionality with optional cloud database.

If you make more than $10 million a year in revenue you must purchase a Pro License. If you are an agency or developer, this limitation applies to your client.

Pro

Call for pricing

Contact Us

Agency Package

Call for pricing

Includes 5 short-term licenses

Contact Us

Basic + Cloud

$99 per month*

*Not available in China

Buy

Basic

$42 per month*
*Billed annually at $504

Buy

Academic

$3,000+ per year

Contact Us

Designed for universities to provide leading AR software for their students.

Two package options of 50 or 500 full-year licenses.

Pro

Call for pricing

Contact Us

Agency Package

Call for pricing

Includes 5 short-term licenses

Contact Us

Basic + Cloud

$99 per month*

*Not available in China

Buy

Basic

$42 per month*
*Billed annually at $504

Buy

Academic

$3,000+ per year

Contact Us

Vuforia Engine Licenses

Vuforia Engine offers a range of license and pricing options to fit the needs of your project.

Features

  • Publishing for Commercial Use
  • Image Targets
    VuMarks
    Multi-Targets
    Cylinder Targets
  • Object Targets
  • Model Targets
  • Area Targets
  • Advanced and External Camera APIS
  • Cloud Database
  • Production Support

Pro

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    Custom
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Agency Package

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  • Add on
  • Add on
  • Add on
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    Custom

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Basic + Cloud

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    10,000 recos
    per month
    100,000 images

Basic

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Lab Pack

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    50 Licenses
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University Pack

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    500 Licenses
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Developer

  • Can't Publish
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    100 VuMarks
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    20
  • Check-Mark
    10
  • Check-Mark
  • Check-Mark
    1,000 recos
    per month
    1,000 images
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Download a free developer license

Use this free license to try out the software or build your prototype. Once you’re ready to deploy, choose one of our publishing licenses.

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Become a VIP developer

Get early access to software, direct support, and pilot licensing by joining the Vuforia Innovator Program!

  • Which license should I purchase?

    If you are building an application for a company that makes more than $10 million a year, they will need to purchase a Pro License. If they are making less than $10 million a year but will be using Vuforia Engine as part of a larger software solution they plan to sell (Independent Software Vendor), they will also need to purchase a Pro License. We currently do not have any special licenses for non-profits.

  • Where can I learn about the Target types?

    Vuforia Engine offers a wide range of augmented reality target options. You can read more about each one here.

  • What are Model Targets?

    Model Targets recognize physical objects by their CAD data and are perfect for tracking large machines and automobiles. Developers can also use Deep Learning to train models to be recognized instantly and automatically from any angle.

  • What devices are supported?

    Vuforia Engine supports a wide range of IOS, Android and UWP devices. For a complete list, click here.

  • Can I use one license for multiple applications?

    No. Each application needs its own license. If you are interested in purchasing a package that includes multiple short-term licenses, please reach out to our team here.

  • How do I change plans?

    Contact us to obtain a new license type for your application.

  • What if none of the licensing options meet my needs?

    To discuss licensing options with our sales team please fill out this form.

  • How much are cloud overage fees?

    If your application is on the Basic+Cloud plan (10,000 recos are included) and your application has 10,500 recos in a month, then the invoice will show the following two charges:
    Monthly fee – Basic+Cloud plan = $99
    Overage charges for 500 recos @$0.01/reco = $5.00

  • I have more questions.

    For more FAQs around Vuforia Engine, please click here. If you’d like to speak with an AR expert about your question, please reach out through this form.