How Tech Pubs Can Develop Augmented Reality Experiences for Service

Service Lifecycle Management

Part One: Product Overlay vs. Table Top AR

Presented by Jeff Coon

Watch Part One to learn about the differences between product overlay and table top augmented reality experiences, as well as their applications in:

  • equipment maintenance and repair
  • technician training
  • owner guidance and instruction

Watch Part One

Part Two: Develop AR-Compatible 3D Content

Presented by Julian Ferrett

Watch Part Two to explore how Creo Illustrate can help you build the content your tech pubs team will need to assemble AR experiences. Learn about:

  • reusing CAD data to generate technical illustrations
  • keeping illustrations up-to-date with current product changes
  • developing part illustration sequences

Watch Part Two

Part Three: Create Service Experiences with Vuforia Studio

Presented by Scott Thompson

Watch Part Three to see how you can use 3D technical illustrations to develop rich service and operating instructions with Vuforia Studio. Develop experiences that help:

  • owners use equipment to the best of their ability
  • technicians solve complex service issues
  • instructors introduce novice technicians to common service problems

Watch Part Three


Jeff Coon

Jeff Coon

Jeff Coon is PTC’s SLM Product Management Director, overseeing the segment’s augmented reality tools. With 34 years of experience in field service, Jeff’s career began as an AH-1 Attack Helicopter Repairman in the U.S. Army. After his time in the service, he worked as a technical illustration specialist at Boeing for five years until he joined ITEDO Software as a technical engineer in 2000. In 2006, he was named PTC’s Principal Application Engineer for the company’s illustration tools, defining implementation strategies for Boeing, John Deere, and others.

Julian Ferrett

Julian Ferrett

Julian Ferrett is PTC’s Senior Technical Specialist, maintaining subject matter expertise on PTC’s Service and Parts Information Solution. With 7 years of experience, Julian is well versed in various Service and Parts Information Solution products such as Creo Illustrate, Arbortext IsoDraw, Windchill Service Parts, and others. At PTC, he provides delivery of customer-specific demonstrations and presales customer support. Julian graduated from the University of Pittsburgh with a degree in Mechanical Engineering.

Scott Thompson

Scott Thompson

Scott Thompson is a Technical Specialist working with PTC’s service lifecycle management tools for the creation, management, and delivery of service content. Scott is a subject matter expert in multiple tools, including Arbortext Editor, Creo Illustrate, Windchill Service Information Manager, and InService content delivery system. He has worked with PTC for 5 years.

Ready to Learn More?

Experience Creo Illustrate’s rich capabilities for yourself.