Proving the Service Continuum

Understand Your Opportunities for Service Innovation

The marketplace is adding more and more pressure for manufacturers to address today’s service business challenges and to put strategies in motion for sustainable growth. In response, companies are shifting their business models from producing and selling products to selling outcomes—combining products and services to deliver greater customer value. The shift requires service innovation and a fundamental transformation for service organizations.  

Through research with Oxford Economics, PTC validated the existence of a Service Continuum; a predictable model of service transformation that companies follow as they evolve toward advanced service offerings.

While service transformation is ongoing, the ability to recognize and develop a service strategy around this clear, predictable path drives:

  • Greater service revenue

  • Profitability

  • Customer value

  • Competitive advantage