PTC and MassChallenge Raise a Stein During the Oktoberfest Party & Tech Showcase

Written By: Stacy Thompson
  • Industrial Internet of Things
  • 9/27/2018

Oktoberfest, held annually in Munich, Germany, is the world’s largest beer festival and autumnal funfair. It’s an opportunity to enjoy libations and celebrations while sampling traditional Bavarian fare and games.

PTC and MassChallenge hosted the Oktoberfest Party & Tech Showcase

For the third consecutive year, PTC partnered with global non-profit startup accelerator MassChallenge to put our own spin on Oktoberfest! Together with MassChallenge, we brought an interactive tech networking event to life, complete with all the Oktoberfest fixings – beer from Harpoon Brewery, pretzels from SwissBakers, sausages from Fenway’s famous The Sausage Guy, and the best oompah band around – the Jolly K’s.

Jolly K's at PTC and MassChallenge Oktoberfest

Hosted at MassChallenge’s headquarters in the heart of Boston’s Innovation District, the Oktoberfest Party & Tech Showcase drew in more than 600 movers and shakers from the Boston tech community, including PTC senior leadership; industry analysts; and MassChallenge cohorts, alumni, sponsors, and partners. 

When the crowd wasn’t busy networking and chatting industrial innovation, all eyes were on the infamous stein hoisting competition.  What else says autumn than shaky-armed competitors holding one-liter glasses of Oktoberfest beer?

Stein hoisting competition during Oktoberfest

But this year’s event wasn’t just fun and games.  Before the party officially kicked off, six hand-picked MassChallenge cohorts delivered tech pitches to PTC executives and received feedback.  From non-invasive sensor retrofits to AR for surgical guidance and machine learning technology to IIoT solutions, the pitches covered a wide variety of digital transformation initiatives.  Oktoberfest attendees enjoyed the tech pitches, alongside interactive IIoT and AR demos from PTC, during the festivities.

Check out PTC Academic's Oktoberfest video to get an overview of the fun and interactive event!

Tags:
  • Industrial Internet of Things
  • Augmented Reality
  • Industrial Connectivity

About the Author

Stacy Thompson Stacy Thompson serves as Senior Manager of Corporate Content Marketing at PTC. She has more than a decade of experience in content, SEO, and social media development, B2B and B2C communications, demand generation campaigns, and analytics/content measurement. She is also a Professor of Content Strategy in Kent State University’s User Experience Design Master’s program.