Less Hype, More Action at the IoT World Forum 2014

The Internet of Things Conference: World Forum 2014 is rapidly approaching; the two-day event is being held November 25-26 in London.

Bringing together IoT thought leaders, the conference promises to deliver some insights and hint at IoT trends in the year to come.

A preview of some of the keynote presenters sheds some light on how IoT discussions and decisions will change in 2015.

  • Leon Hurst, Head of Product Marketing for Connected Car, Jaguar Land Rover. Hust’s newly created position underscores Jaguar’s commitment to beefing up smart connected capabilities. Dramatic changes to sensors and monitoring that will keep vehicles running smoothly and out of the mechanic’s garage. West should address how these changes will improve product quality, operational costs, and customer loyalty.
  • Kal Gyimesi, Industry Marketing Director for IoT, IBM. Gyimesi oversees IBM’s big data solutions for automotive, electronics and aerospace industries. Data analysis and the emerging business value of data generated by connected products will likely figure into Gyimesi’s speaking points.
  • Steve Dunbar, IoT Commercial Director. Dunbar is tasked with growing Microsoft’s IoT commercial opportunities. The XBOX has been Microsoft’s latest attempt at establishing a beachhead in the smart home. Look to Dunbar to sketch Microsoft’s roadmap for marketing a central hub to create a connected ecosystem.
  • Matt Hatton, Managing Director, Machina Research. Hatton has analyst insight into a wide range of machine-to-machine (M2M) issues that will dominate the IoT conversation in 2015, including mobile data networks and regulations. Expect to hear a global perspective on IoT trends, including emerging markets.
  • Thomas Svensson, Senior Vice President & GM EMEA, THINGWORX, a PTC Business. Svensson has experience in helping companies quickly ramp up applications for smart, connected apps. Svensson will advise on how companies can adapt to remain competitive in industries undergoing rapid IoT transformation.

Viewed collectively, the selection of speakers and topics suggest that IoT will become less speculative in 2015, and organizations will increasingly move towards building smart, connected products into their offerings.

Despite Gartner placing IoT at the “peak of inflated expectations” on their Hype Cycle, it’s not clear that it will descend into the “trough of disillusionment.” Why not? The forces of market competition are too strong.

A recent cover story for the Harvard Business Review clearly illustrates the effects of smart connected products on competition. IoT capabilities present competitive advantages, but also threaten to disrupt companies and markets that can’t or won’t change. More reliability, servitized products, and user-driven improvements are going to become the status quo that customers expect from products; companies that can’t fulfill this requirement will become obsolete.

2015 will see companies, like Microsoft and Jaguar Land Rover, looking to distance themselves from competitors. This year’s Internet of Things World Forum will be less about speculating and more about executing.

Image: Internet of Things World Forum by SchneiderEs  on Flickr (CC BY-NC-ND 2.0)