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Needham, MA, USA, March 24, 2015PTC (Nasdaq: PTC) today announced that Vertu, the world's leading manufacturer of luxury mobile phones, has replaced its legacy software with PTC solutions. With PTC solutions, Vertu will be able to reduce its design cycles by 50%.

By combining handcrafted materials, leading technology and a suite of luxury services, Vertu has created the world's most exclusive range of mobile phones and accessories. Vertu selected PTC Creo [CAD] software for the development of its exceptional mobile units and PTC Windchill [PLM] technology for the enterprise backbone that links its design teams together, across the globe.

PTC solutions give Vertu the capability to collaborate on product designs in a single digital 3D environment. This means that Vertu engineers and their key global supply partners are able to collaborate together in real time anywhere in the world using common data and embedded communication tools. Vertu has eliminated data translation from its key development process, increased the efficiency of collaboration and significantly reduced data exchange errors. The seamless implementation of the new enterprise-wide system took fewer than 10 months, the timing being imperative to achieving Vertu's aggressive goals.

Vertu also implemented the PTC University Precision LMS eLearning solution to ensure fast-track conversion from its legacy CAD system and meet its ambitious deployment schedules.PTC University Precision LMS provides training content directly to end users and is the basis for instructor-led classroom training.

"Vertu is the global leader in its category, known for combining extraordinary materials with the latest technology and exclusive services, including the renowned Vertu Life and Concierge Service," said Mike Campbell, executive vice president, CAD Segment, PTC. "Now, harnessing PTC technology, Vertu will be able to reduce design cycles by 50%. We are pleased to be able to support this unique enterprise and assist Vertu as the brand grows."

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About Vertu

Vertu aims to deliver the world's best luxury mobile phone experience for its customers by combining expert craftsmanship and peerless materials with innovative technology and unique services. Today, Vertu leads the market that it pioneered over a decade ago.

The Vertu range of mobile phones is made up of three distinct models – Signature, Signature Touch and Aster. The Vertu Audio Collection comprises V Headphones (HP-1V) and V Speaker (SP-1V). Vertu mobile phones are handmade in England using the world's finest materials, with each one assembled by a single craftsman.

Vertu is renowned for its curated services; a suite of carefully selected exclusive offers, content and assistance especially selected to enhance the Vertu customer's lifestyle. At the heart of these services is Vertu CONCIERGE, offering luxury lifestyle assistance and enrichment. Vertu CONCIERGE is on-hand 24/7 to facilitate your every request. Vertu LIFE offers personalized recommendations and privileged access to experiences and events. Vertu CERTAINTY delivers security for customers, their data and their phones.

Vertu is available from around 500 stores, including 70 Vertu Boutiques, in 66 countries.

For more information please visit or the Vertu Media Library