Needham, MA, USA, January 19, 2015 – PTC (Nasdaq: PTC) today announced the appointment of Charlie Ungashick as executive vice president and Chief Marketing Officer (CMO), effective immediately. A high-energy executive, Ungashick has built and driven state-of-the-art global marketing functions at a range of successful, fast growth technology companies.
Ungashick joins PTC from Globoforce, a provider of SaaS-based employee recognition solutions. As Globoforce's CMO since 2011, Ungashick has been responsible for all aspects of the company's global marketing, including go-to-market strategy, brand management, demand generation, public relations, social media, content marketing, product marketing, inside sales and sales operations. During his tenure, Globoforce saw dramatic growth and was recognized as a leader in its industry.
"Over the past few years, PTC has pursued a strategy that has resulted in a highly differentiated position in the technology industry," said PTC president and CEO Jim Heppelmann. "Today, we have a comprehensive technology and services portfolio for enabling companies to leverage the Internet of Things. We are confident that Charlie will help us fuel our growth engine by gaining visibility for our message and engaging our customers and prospects in new and productive ways."
Ungashick's experience spans both established enterprise software and emerging SaaS-based companies. He has held leadership roles in several high-growth companies, including SilverStream Software, Novell, FileNet and Deltek.
Over his 20 year career, Ungashick has built strong brands and implemented highly successful marketing campaigns that have resulted in visibility and differentiation in the market. He brings to PTC deep experience with the latest digital marketing initiatives including video, social media, online advertising, content marketing, marketing and sales force automation, analytics and search engine optimization. He also has experience with different go-to-market models and ecosystems, including direct and channel sales, inside sales, freemium and open source.
"I am excited to apply my passion for high impact marketing to a market with as much growth potential as the Internet of Things," said Ungashick. "PTC is well positioned to capture both mindshare and market share, and I look forward to helping the company maximize its opportunity and its return on marketing investment."
Ungashick succeeds Rob Gremley, who assumed a new leadership position in August, 2014 as executive vice president of PTC's businesses focused on the Internet of Things (IoT).