Bestselling Author Malcolm Gladwell to Speak At PTC Live Global 2015



Needham, MA, USA, February 2, 2015 – A smart, connected world mandates that manufacturers must transform their businesses by challenging traditional assumptions. PTC (Nasdaq: PTC), today announced that Malcolm Gladwell, New York Times bestselling author of Tipping Point, Blink, Outliers, David and Goliath, and one of Time magazine's 100 most influential people, will draw from concepts previously explored in his writings and experiences to inspire the PTC Live Global audience to consider the unconventional and act with a sense of urgency in this fast-paced Internet of Things (IoT) world.

PTC Live Global will offer keynotes, industry insights perspectives, product roadmaps and demos, customer case studies and training opportunities for those who want to create value in a smart, connected world. The conference will offer attendees the opportunity to network with thousands of their peers and understand the advancements in the broad expanse of PTC technology, from CAD and PLM to Service Lifecycle Management (SLM) and Application Lifecycle Management software and solutions. There will be many opportunities to learn more about smart, connected products, their role in the IoT era and what companies can do to take advantage of what's being called "the most disruptive technology of our time."

"With the rise of the Internet of Things, technology is being used to drive massive innovation in product and service value creation," said Jim Heppelmann, CEO, PTC. "PTC Live Global will highlight and educate attendees about the incredible new value opportunities for those who create, operate and service products for today's smart, connected world. I believe this will be an inspiring conference, with actionable ideas that people can implement. Our goal is to show people how they can move toward this exciting future."

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