Hasbro Inc. Selects Windchill FlexPLM



Needham, MA, USA, June 9, 2015 PTC (Nasdaq: PTC) today announced that Hasbro Inc., a global company committed to Creating the World's Best Play Experiences, has chosen Windchill FlexPLM as its product development solution. With Windchill FlexPLM, Hasbro will be able to better streamline and centralize its product development processes and data, as well as gain greater visibility into product data during all phases of design, development and sourcing.

Because Hasbro is a global company with numerous product lines, it needed a product development system that would allow it to more effectively centralize its processes throughout the product lifecycle. By leveraging the Windchill FlexPLM proven architecture for hardline and soft goods management, Hasbro will have a single platform, with engineering data managed in Windchill.

"Our consumers are at the heart of everything that we do, and we've been successful in delivering compelling and engaging experiences by listening to our consumers," said John Frascotti, President, Hasbro Brands. "In order to both minimize product's time to market and increase our team's productivity and focus on innovation, we needed an efficient way to manage the planning, design, and delivery of all of our consumer products. We found the ideal solution with PTC's Windchill FlexPLM platform."

"We are pleased that Hasbro chose PTC, and particularly that they selected us now with our latest version of Windchill FlexPLM. Windchill FlexPLM unites PDMLink and FlexPLM technology, aligning our retail and engineering technologies to specifically meet the needs of Consumer Products companies," said Kevin Wrenn, divisional general manager, PLM segment, PTC. "With Windchill FlexPLM, Hasbro will be able to keep product development processes, engineering changes, and visualization all in sync, creating value for Hasbro—integrating processes and workflows, changes and approvals, and cross-functional visibility between engineering and retail stakeholders at the enterprise."

Windchill FlexPLM harmonizes engineering data and processes with retail-related data and processes, bringing together typically disparate disciplines across the enterprise to improve understanding and collaboration: streamlining processes to boost productivity, and reducing costs to improve margins—all while driving new opportunities for innovation.

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