Etisalat Success Etisalat to Launch New Internet of Things Services Leveraging ThingWorx IoT Development Platform



EXTON, PA, USA, July 21, 2015 – ThingWorx, a PTC (Nasdaq: PTC) business and leading Internet of Things (IoT) platform provider, announced today that Etisalat, a leading Telecommunications provider operating in the Middle East, Africa and Asia, has signed a Group Framework Agreement to deploy the Industry leading ThingWorx IoT Development Platform to enable new innovative IoT and M2M services throughout the regions that it serves.

Etisalat is one of the world’s fastest-growing telecom groups, rapidly expanding across Asia and Africa. Its Middle East operations, strategically located at the crossroads of East and West, enables Etisalat to be the major hub in the Middle East for Internet, voice, broadcast, roaming and corporate data services. By partnering with ThingWorx, Etisalat will be able to offer its customers a large IoT application catalogue to cover a variety of market needs such as Smart City requirements.

"After a thorough review of IoT platform options, we have selected the ThingWorx IoT Platform to drive our IoT strategy and the many innovative services that we are working to bring to market," said Khalifa Al Shamsi, Chief Digital Services Officer, Etisalat Group. "We are looking forward to working with the PTC team and bringing value to our prospective M2M and IoT customers."

ThingWorx offers an innovative platform for rapidly developing and deploying applications that realize the opportunity and value presented by the Internet of Things economy. ThingWorx's simplified and unified approach to IoT applications enables companies to iteratively innovate business processes significantly faster than conventional methods and tools, thus accelerating time to value, reducing cost and risk, and transforming how products, people, and systems connect and interact.

"We are delighted that ThingWorx technology will be a core aspect of the Etisalat IoT Service," said Russ Fadel, Founder and President at ThingWorx. "The opportunity to partner with the leading Telecom Provider in completely new markets for ThingWorx and PTC is exciting and we look forward to developing a long-term relationship with Etisalat and its group companies."

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