AR in Action

Date: January 16-17, 2018

Location: MIT Media Lab - Cambridge, MA

Convening some of the top minds in Augmented Reality to accelerate conversation and collaboration between the industry innovators, thought leaders, investors, and corporations working to bring the benefits of AR to the world.

Don't miss our President and CEO, Jim Heppelmann's keynote!

Physical Digital Convergence: The Next Frontier of Innovation

Jim Heppelmann, CEO of PTC, and Professor Michael Porter of Harvard Business School, collaborated on a multi-year research project to define the impact of the Internet of Things (IoT) and Augmented Reality (AR) in the enterprise. There is a fundamental disconnect between the wealth of digital information now available to us and the physical world in which we apply it, which limits humans ability to capitalize on digital transformation. AR is the great equalizer, the solution to enhance human capabilities and capitalize on this wealth of digital information. This visionary and research driven keynote by Jim Heppelmann is every managers guide to Augmented Reality.

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