Analyze your data to make better planning, design, and sourcing decisions
Faced by multiple market pressures in an ultra-competitive environment, knowing which styles will resonate the most with your customers can provide a strategic advantage when it comes to bringing products to market. Over the past few years, incorporating ‘Voice of the Customer’ has increasingly become the path through which retailers:
To stay ahead of the competition, leading retailers are implementing consumer testing of ‘in-development’ product designs, where thousands of products can be tested within a short timeframe – typically 24-48 hours. This allows you to view consumer feedback in-line with product designs and make design and development adjustments in a timely manner.
The results are higher revenue and margins based on delivering on-trend products that consumers want!
Maximize your competitiveness and ability to quickly sense and respond to market trends and supply chain opportunities
Consult with an expert to discuss how you can maximize your ability to quickly sense & respond to supply chain opportunities.