Create superior offerings through trend analysis and vendor-driven product development
‘What types of products and what product designs should I be exploring for my target consumers in order to maximize revenue’ is a question asked by retailers and brand owners across the globe, season after season. By knowing which product attributes their customers value the most and having access to deeper insights earlier in the product decision cycle, companies can mitigate risk and ensure they build winning lines time after time.
Using the Optimized Line Planning App (OLP), developed in collaboration with First Insight, retailers and brands can now:
By bringing together various data sources including First Insight testing data as well as historical sales and purchase history information, consumer buying preferences, and trends and applying the powerful machine learning capabilities of ThingWorx® , OLP provides retailers and brand owners with:
Consult with an expert to discuss how you can maximize your ability to quickly sense & respond to supply chain opportunities.