Customer Success Bulletin

August, 2020


The Role of Corporate Strategy During COVID-19: Q&A with Kathleen Mitford

Making corporate strategy challenges infinitely more complex is the COVID-19 crisis. The impact of the global pandemic is far-reaching, affecting businesses across all sectors and resulting in extreme supply chain disruption. Global businesses are quickly adapting to the “new normal” as executive leaders look for proactive strategies to protect their employee bases – and their bottom lines.

To find out more about PTC’s corporate strategy during COVID-19 – and beyond – I recently sat down with Kathleen Mitford, PTC EVP, Chief Strategy Officer. A 14-year veteran of PTC, holding leadership positions in product and market strategy and product management and R&D for PTC’s core and growth businesses prior to her current role, Kathleen is well-versed in strategy, corporate development, partnerships and acquisitions, corporate marketing, education, and portfolio management.

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