Volvo CE manages a portfolio of products and brands that together maximize their profitability and market share. There was an urgent need to increase efficiency without compromising their ability to release high-quality, innovative products and solutions to the market. Rapidly changing market conditions, shorter lifecycles, and product features enabled through mechanical components and by smart software required them to change. A history of acquisitions led to a high level of complexity in their data, processes, systems, and organization—resulting in high costs.