Generation Brands


Generation Brands is one of America’s leading lighting and ceiling fan companies serving the electrical wholesale, home improvement, home décor, and building industries. Generation Brands aims to appreciate and build on the individual competencies of each brand. Read additional PTC Creo customers stories and on the PTC Creo blog.


  • To maintain their status as a market leader and innovator they upgraded from Pro/ENGINEER Wildfire 4.0 to PTC Creo

  • Decrease the time it takes to complete a project

  • Ensure that the new tool is widely and efficiently adopted throughout engineering


  • PTC Creo provides the most current and state-of-the-art CAD technology solution

  • The PTC Creo Flexible Modeling Extension allows for quick edits through all stages of design

  • Robust PTC Creo Interactive Surface Design Extension tools allow for more accurate and complex surfaces

  • Training prior to installation ensures swift adoption


  • Projects completed 20% faster because of features and functionality within PTC Creo

  • 20% more efficient late-stage design changes with PTC Creo Flexible Modeling Extension

  • Quick and easy adoption of PTC Creo due to improved user interface

  • Cut weeks off adoption time with instructor led training