Three Companies That Are Crushing Concept Design




Over the past few weeks, we’ve talked about barriers to developing great concept designs (i.e., not enough time) and some inefficiencies that plague the traditional process (i.e., too many file formats).

But not everybody struggles with these problems. Some companies seem to explore more concept designs, without falling behind. They move their best ideas quickly and more smoothly into engineering. And they produce winning designs.

Who are these companies? Let me introduce a few:

Taiwan Sanyo

While the Sanyo Corporation was bought by Panasonic in 2010, one unit spun off on its own. Taiwan Sanyo bought its independence and continued manufacturing household appliances with the same familiar name—albeit without a global parent company.

But with that new freedom came risk. More than ever before, the company couldn’t afford errors or delays. And to foster a true advantage in a highly competitive market place, Taiwan Sanyo needed to produce innovative concept designs—efficiently.

That’s why they upgraded from Pro/Engineer to Creo Parametric. With the upgraded 3D CAD software, engineering teams now take advantage of more tools and functionality—most notably, Freestyle modeling and Creo Flexible Modeling Extension (FMX).

The results?  Taiwan Sanyo reports that designers now have more time to engineer products, product quality is up, and products are getting into production in record time.  Read more about how Taiwan Sanyo has reduced design time here.

Sanyo Taiwan uses Creo to design consumer products and household appliances 

Schaidt Innovations

For a company that launched in 2013, Schaidt Innovations has deeper roots and more engineering cred than businesses decades older. That’s because the Schaidt team, based in southwest Germany, emerged from the same company that famously developed the first car radio in 1949, the first with fully automatic station search in 1953, and the first with solid-state components in 1963.

But despite its stable of seasoned engineers, Schaidt is also a startup—and needs a lot of flexibility to succeed. So, the company uses Creo Parametric and the Creo Flexible Modeling Extension (FMX) to support its concept design work.

How does Creo FMX (our direct modeling solution) help with concept design? Remember, new concepts are rarely “new.” More often they’re offshoots or modifications of previous designs. That’s where flexible modeling pays off. Engineers can edit existing geometry quickly and easily—without worrying about design constraints. That means the team can generate and evaluate new ideas in record time.

Schaidt’s results since upgrading to Creo have been impressive. The company says that it now makes design changes more quickly, and can communicate those changes effectively to its manufacturing line. Customer loyalty is growing, and delivery times are faster. In fact, in the short time since upgrading to Creo, the company has nabbed a 10% increase in market share. Read more about how Schaidt is setting the pace in CarMultimedia here with Creo here

Whirlpool Studio

We all know Whirlpool as a home appliance giant. But within the global consumer design team is actually a small team of studio engineers.

Vince Haley, Principal Studio Engineer within Global Consumer Design (GCD) at Whirlpool, told us about his team, a group of designers with diverse skill-sets, “so that we can champion both aesthetics and product feasibility.”

Where does Creo fit in? “I’ve been drawn to the concept design tools within Creo Parametric,” he says. “They offer the ability to truly finesse our designs. With the Creo Interactive Surface Design Extension and now Freestyle, we have available a nice mix of tools to develop concepts.”

“As a whole, by leveraging the full breath of tools, our Studio Engineering team has met with increased success in delivering and maintain the original design intent as we move along the development process.”

What are Creo’s Concept Design Tools?

In the stories above, you’ve heard about Creo FMX, Freestyle, Creo ISDX. So what exactly are the tools PTC offers for concept design? I think you’ll find we’re pretty flexible—with everything from 2D sketching to freeform organic surface creation to rendering solutions that give your ideas the full effect. They all work together, so you can use the best tools for your project and team, and rest assured they’ll work seamlessly with the rest of the Creo suite. Explore these and many more on the Better Concept Design page.