Taiwan Sanyo Prepares for a New Identity with Creo




The Sanyo name has been emblazoned on radios, washing machines, TVs, batteries, and myriad products throughout the world for more than half a century. But if you haven’t seen the brand’s familiar red letters much lately, that’s because the company was bought out by Panasonic in 2010. According to Wikipedia, the new parent company planned to terminate the Sanyo brand by 2012.

Some exceptions slipped past the deadline, however, most notably, Taiwan Sanyo Electric Co., Ltd. Headquartered in Taipei. Sanyo Taiwan primarily manufactures household electrical appliances in addition to wireless products and small household electrical appliances.

Sanyo Product Range

Taiwan Sanyo’s product range will rebrand to Sanlux in 2018

Rather than become a part of Panasonic, the Taiwan unit bought its independence from the parent company, along with rights to use the Sanyo name for another few years. Thus, Taiwan Sanyo will continue while the name slowly recedes elsewhere in the world. (By agreement, the name changes to Sanlux in 2018).

Of course, with that freedom from a global corporation comes renewed pressure to function as an efficient and profitable company. That’s one reason the Taiwan Sanyo recently reevaluated its design and manufacturing processes. More than ever before, the company can’t afford errors or delays. And to foster a true advantage in a highly competitive market place, Taiwan Sanyo needs to produce innovative concept designs—efficiently.

Sanyo Heater

Sanyo Taiwan uses Creo to design consumer products and household appliances

Taiwan Sanyo found its solution in Creo. The company already used Pro/ENGINEER for its 3D modeling. But by upgrading the software to Creo Parametric, engineering teams could take advantage of more tools and functionality—most notably, Freestyle modeling and Creo Flexible Modeling Extension (FMX).

Ed- here’s one comparison of how Pro/ENGINEER and Creo 2.0 handling complex surface design like you’d see in consumer products and household appliances.


Creo Parametric is a full-featured 3D modeling solution that engineers use to quickly and easily create 3D models of any part or assembly. Along with all the features you would expect in a 3D CAD system, Creo Parametric includes freestyle modeling capabilities you can use to create complex surfaces. Just start with a simple primitive, and push and pull the surface to exactly the shape you want.

One way Creo is significantly different from Pro/ENGINEER is that it’s broken down into apps that all work seamlessly together. For example, there’s an app for simulation, and another for technical illustrations. One of the most remarkable extensions brings direct modeling features to parametric modeling. Direct modeling used to be thought of as an alternative to parametric modeling—requiring no constraints or record of design intent. But with the Creo, direct modeling now complements parametric modeling.

So engineers use the more flexible Creo FMX for concept design and late-stage design changes, and parametric modeling for more detailed design.

The upgrades and combinations have paid off for the Sanyo team. “Creo improved our design process,” says Michael Lee, CIO. “Not only is Creo and Flexible Modeling invaluable for working with late stage changes, but it ultimately reduced our design time by almost 30%.”

Here are a few other results the company reports with Creo:

  • Improved efficiency in product development affords designers more time to actually engineer the products.
  • Improved product quality.
  • Reduced time to production.
  • Increased design agility, enabling last stage changes to be efficiently integrated and recorded in parametric model.

In the business world, nothing stays the same forever as market-disrupting technologies obsolete today’s beloved products and corporate takeovers overwhelm once-familiar names. Enduring companies don’t collapse under the weight of it all, but instead respond quickly and proactively. With a lot of business agility, a solid product line, and Creo, Taiwan Sanyo is ready to go forward.