Concept Design: Five Steps to Stardom

Why do we talk so much about concept design software here? It’s because whether you’re the guy who just figured out how to shave half an ounce off of an airplane seat (that then gets used 600 times), or the mastermind behind meat soap, successful products must start with a strong concept.

That’s because everything that follows in development (detailed design, prototyping, testing, etc.) can’t make up for an idea that doesn’t work. If you’re a product developer, you know you need to get this first step right.

Unfortunately, engineers and designers tell us that they’re not always pleased with how concept design evolves in the lab. It’s not that they don’t like the ideas that they produce; it’s the process that’s deeply flawed.  


[Ed. Okay, sometimes the idea is flawed too.]

Many designers and engineers describe the process where they work as disconnected. For example, a concept developed on a sketching application or paper drawing must be integrated into a detailed design. And that extra step can jeopardize design intent.

For example, think about a new concept that’s meant to enhance an existing product. Do you try to update the old model? Or just start from scratch? And what does that do to your schedule?

You can start to see how a shaky process can waste time and money.

That’s why we’ve created a new infographic with tips that might help out. Five Steps to Better Concept Designs, suggests several new ways to think about how you approach this early phase of product development to ensure you have what you need to produce your best solutions.

Tip number 1:  When you have an idea, CAD software can really help. Toss that napkin and take up a digital canvas. When you’re done sketching, your concepts will already be in digital form, ready for the next step and saving you time.

Want to read more? Download Five Steps for Better Concept Design here for five easy tips on better and easier concept design. Read it, share it with your colleagues, print it out, and frame it on your wall. These are tips that you won’t forget and ones that will help you smoothly sail through concept design and the process that surrounds it. We look forward to seeing what concepts you come up with next. 

5 steps to better concept design