How Vivienne Westwood Launches New Products Faster

Written by: Blake Simms

Read Time: 3 min

Vivienne Westwood, one of the last independent global fashion companies in the world, needed a way to improve and accelerate its product development and sourcing processes.

They turned to Accenture and PTC for the solution.

Accenture helped the fashion brand deploy PTC’s FlexPLM solution to enable them to develop and launch new products more quickly – something that’s vital in today’s marketplace. 

FlexPLM integrates data sources relevant to the design and development of products, enabling Vivienne Westwood to understand where a product is at each stage of its lifecycle. This digital thread provides complete visibility for design and development-related activities across several product categories, including women's and men's ready-to-wear, shoes, leather goods, jewelry and accessories. The PLM platform also allows for more seamless and secure communication and collaboration related to the design and production process, both internally and with supply chain partners.

Previously, these processes were manual, time-consuming and not supported by an enterprise application. Before introducing the new platform, for example, the brand's design and merchandising office in the U.K. and production office in Italy had to create tech packs — i.e., product blueprints for manufacturing — and exchange data mainly through email and spreadsheets. These manual practices could lead to duplicate data entry, poor collaboration with international factory partners, and missed deadlines.

“The majority of our prototypes, samples and production items are outsourced, and we have a complex and heterogeneous supply chain to manage,” said Antony Calabrò, Vivienne Westwood's CIO. “We chose PTC FlexPLM for its supply chain and product development capabilities, its intuitive and highly visual user interface, and its information security and system stability. Accenture’s expertise and proven track record in the fashion industry and with PLM were instrumental in launching and having it deliver business value in a short timeframe.”

Alberto Codrino, managing director for Industry X at Accenture, said the team worked closely with Vivienne Westwood’s IT and business teams, with support from the PTC team: “We were able to help the brand quickly take advantage of data and digital to redefine how it develops products.”

Bill Brewster, senior vice president and general manager of PTC's Retail business unit, noted that this project lays the foundation for further digital transformation.

“We are proud to be selected to help meet Vivienne Westwood’s solution requirements around user experience, security and performance, enabling them to achieve a rapid return on investment. We look forward to helping this iconic brand further optimize its digital product creation strategy and support its go-to-market operations,” Brewster said.


Tags: Retail and Consumer Products

About the Author

Blake Simms

Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.

With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.

As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.